Search Engine Marketing (SEM) Specialist
SALT Dental Collective
- Phoenix, AZ
- $60,000-68,000 per year
- Permanent
- Full-time
- Manage all aspects of SEM campaigns including keyword research, ad creation, bid optimization, and performance tracking.
- Monitor campaign performance, analyze data, and provide recommendations to improve performance and achieve campaign goals.
- Collaborate with marketing team members to align SEM strategies with overall marketing objectives.
- Stay up-to-date with industry trends and best practices in SEM.
- Continuously test and optimize campaigns to improve ROI and drive business outcomes.
- Collaborate with external partners, such as advertising agencies, to maximize SEM results.
- Bachelor's degree in marketing, business, or a related field.
- Proven experience in managing SEM campaigns and delivering results.
- In-depth knowledge of search engine advertising platforms, such as Google Ads and Bing Ads.
- Strong analytical skills and the ability to interpret data and make data-driven decisions.
- Proficiency in using analytics and campaign management tools.
- Excellent communication and collaboration skills.
- Detail-oriented with strong organizational and time-management skills.
- Health Care Plan (Medical, Dental & Vision)
- Retirement Plan (401k, IRA)
- Life Insurance (Basic, Voluntary & AD&D)
- Paid Time Off (Vacation, Sick & Public Holidays)
- Short Term & Long Term Disability