Senior Field Marketing Specialist
Ashley Furniture HomeStore
- Phoenix, AZ
- Permanent
- Full-time
- Develop, execute, and measure marketing plans that support the company's sales objectives, including but not limited to Store Grand Openings/Re-Openings, 5-6 store events per month, 1-2 community events per month, and 1 experiential activation locally per quarter within their designated region.
- Build strong relationships with the regional store teams to provide resources and act as the link between corporate marketing and the store regional staff.
- Study the local market, create regional playbooks and conduct competitive shopping research to stay up to date on the latest trends in retail marketing and provide local insights to drive continuous improvement across the region.
- Coordinate the Marketing Intake Request form from stores in their region to assist them in asset development for prospecting support.
- Work closely with store teams to ensure alignment and buy-in for the marketing plans and events.
- Make at least 2 store visits per week to build rapport and knowledge of the stores within their region and conduct store surveys to ensure marketing materials within stores is up to date with corporate standards.
- Execute and ensure flawless execution of all marketing initiatives within your region.
- Manage the budget and timelines for their local marketing initiatives.
- Monitor and analyze the performance of initiatives and report results to the management team.
- Demonstrate the Company’s Core and Growth Values in the performance of all job functions
- 3+ years of experience in Marketing, Required
- Field Marketing experience, Preferred
- Bachelor Degree in Marketing or related field or equivalent work experience, Required
- Strong attention to detail
- Excellent verbal and written communication skills
- Excellent interpersonal skills
- Effective time management and organizational skills
- Work independently as well as in a team environment
- Document management system
- Analytical and problem solving skills
- Maintain confidentiality
- Working knowledge of Continuous Improvement
- Handle multiple projects simultaneously within established time constraints
- Proficient computer skills, including experience with Microsoft Office Suite, internet
- Perform under strong demands in a fast-paced environment
- Work professionally with customers and co-workers to efficiently serve our customers, treating both with enthusiasm and respect
- Display empathy, understanding and patience with employees and external customers
- Respond professionally in situations with difficult employee/vendor/customer issues or inquiries
- Health, Dental, Vision, Employee Assistance Program
- Paid Vacation, Holidays, and Your Birthday off
- Generous Employee Discount on home furnishings
- Professional Development Opportunities
- Ashley Wellness Centers (location specific) and Medical Tourism
- Telehealth
- 401(k) and Profit Sharing
- Life Insurance
- Honesty & Integrity
- Passion, Drive, Discipline
- Continuous Improvement/Operational Excellence
- Dirty Fingernail
- Growth Focused