Assistant Director - Graduate Admissions
- La Crosse, WI
- Permanent
- Full-time
- Develop and execute an annual recruitment plan to meet enrollment targets (including but not limited to graduate fairs, open house/information sessions, Countdown to Commencement, business and community outreach and recruitment, non-profit outreach, etc.)
- Establish term-based enrollment goals and provide weekly enrollment metric reports and census reports.
- Recruit and counsel prospective students to assigned graduate programs to maintain or exceed the program enrollment targets
- Refine and ensure effectiveness of the graduate admission process and collaborate with graduate admissions and enrollment operations
- Work with re-entry students to support retention
- Along with others, engage and professionally represent graduate programs inside and outside the University (regional companies, non-profit/government agencies, and service organizations)
- Attend new student orientation each semester
- Provide regular recruitment updates and ensure ongoing collaboration with the dean, faculty, and graduate program colleagues for the programs your support
- Attend and provide enrollment updates and information learned through conversations with prospective students, business/districts and organizations (e.g. CESAs) at all meetings with the program leads.
- Provide admission support and initial guidance to International students
- Develop and implement a marketing plan to promote the assigned graduate programs in collaboration with marketing and graduate admissions
- Coordinate and assist in designing marketing materials in collaboration with marketing and graduate admissions
- Maintain and ensures accuracy of any graduate recruitment/enrollment webpages and social media accounts for graduate business and leadership programs
- Identify and oversee all events and marketing communications in collaboration with director of graduate admissions
- Coordinate offerings for professional development (non-credit) as determined by the program and Graduate Admissions (e.g. teacher professional development (non-credit) options including assisting instructors through approval processes and managing budget and operations. Includes developing opportunities through direct contact with school districts and CESAs throughout Wisconsin.)
- Serve as a liaison to appropriate organizations for the programs supported (e.g. State associations, chambers of commerce, Rotary, school districts, etc.)
- Maintain admissions website pages for the programs supported and assist with pages specific to graduate admissions.
- A master's degree required (or, in progress)
- Minimum of three years of business or health care or K-12 experience highly desired, and/or three years of work in college admissions or sales preferred
- Ability and proven success in working independently; a self-starter
- Excellent relationship building and maintenance skills
- Effective communication and exceptional organization skills
- Passion for helping people develop and reach professional goals
- Experience with Word, Excel, presentation software, virtual conferencing, social media apps, and budgeting
- Excellent verbal and written communication skills