Product Marketing Director, eCommerce

The Knot Worldwide

  • New York City, NY
  • Permanent
  • Full-time
  • 1 day ago
WHAT WE DO MATTERS:At The Knot Worldwide, we champion celebration - and that starts with celebrating our people. Our employees are passionate dreamers, thoughtful doers, and lifelong learners who power meaningful moments for millions around the world. We're united by authentic connection, shared purpose, and a deep commitment to the global community we serve. Here, flexibility and belonging go hand in hand with high performance. We believe the best ideas come from empowered teams: those who consistently collaborate with intention to design solutions, spark ideas, and drive impact. We inspire, we build, and we celebrate. We dream big, love our users, hustle every day, and always do the right thing to win - together. Our people are at the heart of our success.WHAT WE DO MATTERS:Here at The Knot Worldwide, we believe in doing work that matters. In 15 countries around the world, our leading family of brands (The Knot, WeddingWire, Bodas,The Bump, and more) inspire, inform, and celebrate our communities as they move through life's milestones. From the proposal to creating a home, and starting a family together, we're there for every step of the journey. Our couples and business partners depend on us. They're all in. So are we.
ABOUT THE ROLE AND OUR TEAM:The Knot Worldwide is looking for a seasoned Product Marketing Director to join our Product Marketing team and drive early selection and repeat purchasing within our eCommerce, Wedding Website, and Guest offering. Reporting directly to our Senior Director of Consumer Product Marketing, this hands-on role is suited for someone who thrives in a fast-paced environment, embraces innovation and collaboration. As an advocate for the customer, expert storyteller, and key contributor to business outcomes, this candidate will optimize the user experience to drive awareness, consideration, and conversion, working closely with eCommerce & Guest product, business and merchandising partners.RESPONSIBILITIES:
  • Drive a consistent, deep understanding of the market and competitive landscape.
  • Translate insights into fuel to influence product roadmap and experimentation to create value for couples planning their weddings.
  • Bring together and craft the story into compelling and comprehensive product positioning, reasons to believe, and claims.
  • Proactively monitor and produce recommendations based on performance analysis and learnings.
  • Deep product and marketing comprehension and comfort, along with a technical understanding to enable close cross functional partnership.
  • Tailor communication of high level strategic initiatives and specific detailed tactics appropriately, internally and externally, by audience.
  • Confident speaker who can deliver both clear verbal and written communications.
  • Thoughtful and proactive ways to deliver a diverse and inclusive offering to meet unique user needs and enable a personalized and authentic planning experience
SUCCESSFUL CANDIDATES HAVE:
  • 10+ years of digital Product Marketing experience
  • Experience working with tech and eCommerce focused businesses, optimizing for conversion and repeat purchasing
  • Experience with consumer research best practices including packaging and pricing strategies
  • Proficiency in partnering with CRM to create strategic, delightful and highly performant consumer touchpoints
  • Imaginative, solution oriented and strong point of view with a knack for persuasion and hypothesis building
  • Proven history successfully partnering with Product and Marketing teams to get valuable, differentiated products to market and keep them there
  • Ability to drive urgency and clear prioritization based on impact related to user problems
  • Exceptional communication and problem-solving skills
  • Extremely detailed-oriented and calm under pressure
  • Ability to manage multiple projects at one time, prioritizing and organizing effectively
  • Outstanding writer and editor with exceptional attention to detail
  • Excels at strategic thinking as well as rolling up sleeves to get things done
  • Ability to work in a fast-paced environment with all levels of management
  • Passion for consumer-centric thinking, developing performant messaging, and using data to drive alignment and prioritization
WHAT WE LOVE ABOUT YOU:
  • You deeply understand our users and put them at the center of everything you do. You aim to serve and delight them every day.
  • You are respectful and act with the highest integrity. If you see something that isn't right, you say something.
  • You ask questions to understand a perspective and are comfortable respectfully challenging assumptions. You are not turned off by constructive conflict to get to the right answer.
  • You set clear ambitious goals. You anticipate obstacles, persevere, and are accountable for your commitments.
  • You aren't afraid to challenge the status quo and know that there's no such thing as failure if you learn from it.
  • You seek out feedback and never settle in your quest to grow and develop. By being here, you make our company stronger.
At The Knot Worldwide, we believe you are more than a resume and invite you to go for it, take the leap of faith, and apply for this job if it sparks your passion to join TKWW and make a difference!WHAT WE LOVE ABOUT YOU:You Dream Big. You iterate and experiment to drive innovation.You Love Our Users. You keep our global community at the center of everything you do.You Do the Right Thing. You strengthen your team through respect, fairness, and inclusion.You Hustle Every Day. You favor urgency and own your outcomes.You Win Together. People are at the heart of our success and you play as a team.WHAT YOU LOVE ABOUT US:We believe in a wide range of holistic offerings to support our employees so that they can live our values day in and day out. From mental wellbeing, physical health and financial planning, to engaging perks and discounts, we are in the business of celebrating and supporting the Moments that Matter both in and out of the “office”. We offer flexible vacation, generous parental leave and prioritize initiatives that support the growth, development, and happiness of our people.Together@TKWW is our approach to hybrid work. It's designed to support how we work best: combining the flexibility we value with meaningful opportunities to connect in person. Whether a role is Together@TKWW-eligible or not, we believe in purposeful moments to come together, build strong relationships, and drive bold ideas forward.
  • For Together@TKWW-eligible roles, this includes regular in-office time to foster collaboration and connection.
  • For roles not eligible for in-office expectations, we support connection through virtual collaboration and intentional gatherings.
To facilitate in-person collaboration, we have office spaces in Barcelona, Spain; Delhi, India; Galway, Ireland; London, England; New York, NY; and Washington, D.C.--US Notice: The Knot Worldwide provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, or disability. In addition to federal law requirements, The Knot Worldwide complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. The Knot Worldwide expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status.Privacy Notice: The Knot Worldwide (TKWW) processes your personal data to evaluate your application, based on the legal ground of taking steps prior to entering into a potential employment contract. Only the data strictly necessary for this purpose is collected. In some cases, your data may also be processed based on TKWW's legitimate interests (e.g., to improve recruitment practices or manage candidate pools), to which you can object at any time. You have the right to access, rectify, or delete your data, and to object to certain uses. To learn more about your rights, please consult our The Knot Worldwide (TKWW) processes your personal data to evaluate your application, based on the legal ground of taking steps prior to entering into a potential employment contract. Only the data strictly necessary for this purpose is collected. In some cases, your data may also be processed based on TKWW's legitimate interests (e.g., to improve recruitment practices or manage candidate pools), to which you can object at any time. You have the right to access, rectify, or delete your data, and to object to certain uses. To learn more about your rights, please consult our . If you wish to file a complaint, you may contact the competent data protection authority. If you wish to file a complaint, you may contact the competent data protection authority.

The Knot Worldwide