Director, Paid Social & Programmatic

Leaf Home

  • New York City, NY
  • Permanent
  • Full-time
  • 2 days ago
Meet Leaf Home. We turn complex home improvement projects and endless to-dos into achievements. With more than 50% of homeowners worried about the cost and effort of home maintenance, we deliver remarkable, end-to-end experiences. And get the job done right, at every step. Bringing innovative products, the best people, and the highest standards to every project.Trusted by more than 1 million homeowners across the US and Canada, we are America’s largest direct-to-consumer full-service provider of branded home services and products. Our products, including the patented LeafFilter gutter protection system, have earned numerous awards and recognition from Good Housekeeping, Qualified Remodeler, Angi, Consumer Reports, This Old House, and other consumer review platforms.We are powered by extraordinary people. Our innovative products and reliable services are delivered with convenience, excellence, and quality through 250+ regional sales and installation offices and comprehensive field support offices in New York and Hudson, Ohio. We’re proud to say we’ve been consistently named one of the fastest-growing private companies by Inc. 5000 and recognized as a top employer nationally. The benefits of working at Leaf Home are wide-ranging and include:Industry-best compensation packages | Fully paid health, dental, and vision insurance | 401k with company match | Paid time off including paid parental leave | Individualized career development programs | On-demand lunch program | Childcare assistance | Free gym membership | Employee assistance programs, including legal, financial planning, and counseling | Employee discount marketplace | Employee Resource Groups such as VetConnect, DEI Committee, Women’s Committee.Position Summary: Leaf Home is seeking a highly motivated, goal-oriented, and dedicated Director, Paid Social & Programmatic to join our exciting and fast-paced team in New York City, NY. Our team is growing, and if you are equally passionate about direct marketing, lead gen, career growth, and the home improvement industry, an opportunity at LeafHome may be a great match!In this role, you’ll be working on creating, implementing, and running best-in-class paid acquisition campaigns as well as working collaboratively with various stakeholders (including but not limited to product, engineering, data sciences, brand marketing, and finance) on a variety of strategic initiatives focused on improving our digital performance and advancing our growth capabilities. You will get a chance to define and lead the execution of those projects while also managing relationships with our external vendors. Here at LeafHome we believe innovation is rewarded and execution is worshiped.As a member of the Growth team, you’ll work collaboratively to advance our growing marketing capabilities with an emphasis on direct response strategies. You’ll partner with amazing gurus across the company while building and managing relationships with our partners.Essential Duties and Responsibilities:
  • Lead Paid Social & Programmatic Strategy for Lead Generation & Brand Growth – Develop and execute a comprehensive strategy across Meta, TikTok, YouTube, Display, CTV, and other emerging platforms to drive high-quality leads, engagement, and revenue.
  • Own & Optimize Multi-Million Dollar Media Budgets - Manage large-scale investments across paid social and programmatic channels, ensuring cost-efficient customer acquisition while maximizing ROAS and lead volume.
  • Oversee Team Development & Performance – Build, mentor, and lead a high-performing team of paid social and programmatic specialists, fostering a culture of innovation, data-driven decision-making, and continuous improvement.
  • Drive Audience Targeting & Segmentation – Leverage first-party data, lookalike audiences, interest-based targeting, and AI-driven optimization to reach and convert high-intent customers.
  • Enhance Local & National Campaign Performance – Optimize campaigns across Leaf Home’s complex geographic footprint, ensuring locally targeted marketing aligns with broader brand objectives and lead generation goals.
  • Leverage Automation & AI for Efficiency – Utilize advanced bidding strategies, machine learning, and dynamic creative optimization to scale performance and improve efficiency across platforms.
  • Cross-functional Collaboration – Work closely with digital marketing, analytics, creative, call center, and sales teams to ensure campaign alignment with broader marketing objectives and sales targets.
  • Market & Competitive Intelligence – Stay ahead of paid social and programmatic trends, platform innovations, and competitor strategies to refine campaign approaches and maximize performance.
  • Executive Reporting & Insights – Provide strategic reporting and actionable insights to senior leadership, influencing budget allocation and long-term digital media strategy.
  • Performs other duties as assigned.
Experience and Minimum Qualifications:
  • Bachelor's degree is preferred, or an equivalent combination of education, training, and experience.
  • 8+ years of experience in Paid Social and/or Programmatic Advertising, with a strong track record of managing high-budget, performance-driven campaigns, preferably in lead generation or home services industries.
  • 3+ years of leadership/management experience, including hiring, mentoring, and scaling teams in a fast-paced, results-driven environment.
  • Expertise in Meta Ads, TikTok, YouTube, DV360, The Trade Desk, and other programmatic platforms, with deep knowledge of audience targeting, bidding strategies, and conversion tracking.
  • Strong analytical and data-driven mindset, with proficiency in Google Analytics, Tableau, or similar analytics tools to drive insights and campaign optimizations.
  • Hands-on experience with AI-driven bidding and automation tools, such as Meta Advantage+, CAPI, DV360 bid strategies, or third-party media management platforms.
  • Deep understanding of local and national advertising strategies, including geo-targeting, lead attribution, and multi-touch conversion optimization.
  • Cross-functional collaboration skills, with experience partnering with creative, analytics, CRM, and sales teams to align paid media efforts with broader marketing and business objectives.
  • Knowledge of call tracking, CRM, and lead attribution models, with experience optimizing campaigns for downstream conversion performance.
  • Strong financial acumen, including forecasting, CPL/CPA management, and ROAS-driven budget optimization.
  • Excellent communication and presentation skills, with the ability to distill complex data into clear insights and strategic recommendations for executive stakeholders.
  • Excellent verbal and written communication skills.
  • Proficiency using Microsoft Office Suite (Outlook, Word, Excel, PowerPoint, Project, and/or Access).
  • Must be legally authorized to work in the country of employment without sponsorship for employment visa status (e.g., H1B status).
Preferred Knowledge, Skills, Abilities, or Certifications:
  • Experience working in a large direct-to-consumer organization.
Key Competencies:
  • Managing talent.
  • Adapting to and managing change.
  • Strategic alignment and inspiring others.
  • Communicating and building relationships.
  • Business acumen and cross-functional knowledge.
  • Achieving results.
Travel Requirements:
  • Less than 10% domestic travel required.
Overtime/Additional Hours Requirements:
  • Additional hours may be required (exempt positions).
Physical Requirements:
  • Normal office environment.
  • Performs indoor work in a climate-controlled environment.
  • Sedentary work. Exerting up to 10 pounds of force occasionally and/or a negligible amount of force frequently or constantly to lift, carry, push, pull, or otherwise move objects, including the human body. Sedentary work involves sitting most of the time.
Diversity and Inclusion StatementLeaf Home is committed to creating a diverse environment and is proud to be an equal opportunity employer. We strive to create an environment that embraces differences and fosters inclusion.Equal Opportunity StatementLeaf Home will recruit, hire, train, and promote persons in all job titles without regard to race, color, ancestry, national origin, gender identity or expression, sexual orientation, marital status, religion, age, results of genetic testing, veteran status, or physical/mental disability (except where the disability prevents the individual from being able to perform the essential functions of the job and cannot be reasonably accommodated in full compliance with the law).Americans with Disabilities Act Statement and ContactLeaf Home is committed to honoring the spirit and requirements of the Americans with Disabilities Act. If you require reasonable accommodation in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please direct your inquiries to .

Leaf Home