Project/Program Manager
- Scottsdale, AZ
- Contract
- Full-time
Duration: 6+ Months
Location: Remote- USPipeline Strategy and Execution:
Develop & Execute Pipeline Programs: Design and implement pipeline acceleration strategies, ensuring seamless handoffs between marketing and sales. Align with key sales and marketing leaders to define target accounts, territories, and engagement strategies.
Incorporate Integrated Campaigns: Collaborate with Integrated Marketing to ensure end-to-end brand demand campaigns come with a targeted outreach to fill the top of the funnel and nurture opportunities through the pipeline.
Pipeline Progression & Optimization:
Follow-up Strategy: Develop and refine follow-up strategies for each stage of the sales pipeline, ensuring that prospects are engaged with personalized, timely communication that keeps them moving toward a close.
Sales Enablement: Equip sales teams with the necessary tools, content, and insights to advance prospects through the pipeline. This includes creating sales plays, email templates, and one-pagers that align with a robust follow up plan for ServiceNow’s biggest strategic events.
Cross-Functional Collaboration: Work closely with the Sales, Product & Solution, and Operations teams to ensure alignment on pipeline goals, messaging, and execution tactics.
Close Activities:
Conversion and Close Support: Collaborate with sales and customer excellence teams to create closing strategies that help convert qualified leads into revenue. This could include developing targeted offers, promotions, or custom demos.
Data-Driven Close Strategy: Use data analytics to identify the most effective close strategies based on historical sales performance and customer insights. Provide recommendations for optimizing the sales funnel.
Post-Close Communication: Ensure that successful leads transition smoothly into onboarding and account management by working closely with customer success teams to ensure an optimal handoff process and continued engagement.
Reporting & Performance Measurement:
Track & Report on KRs: Partner closely with Operations Director, EFM to track key results on pipeline health, including lead conversion rates, sales pipeline velocity, and deal closing rates.
Continuous Improvement: Regularly assess the performance of pipeline programs and iterate based on data insights, stakeholder feedback, and business requirements. Ensure constant optimization to drive greater efficiency and effectiveness.Leadership Skills: Proven ability to lead cross-functional teams and collaborate with sales, product, and operations teams to drive pipeline success.
Strategic Thinking: Strong ability to develop and execute strategic marketing programs aimed at driving pipeline growth and accelerating sales cycles.
Sales & Marketing Alignment: Experience aligning sales and marketing teams to drive common goals. Ability to work closely with sales leadership to identify target accounts, measure pipeline success, and adjust strategies accordingly.
Analytical Skills: Strong proficiency in data analysis, performance measurement, and reporting. Ability to make data-driven decisions and recommendations.
Tools Proficiency: Expertise in marketing automation tools (e.g., Marketo), CRM systems (e.g., Microsoft D365), and analytics platforms (e.g., PowerBI).
Communication: Excellent verbal and written communication skills, with the ability to create compelling messaging and collaborate effectively across teams.