Market Research and BI Analyst

Socomec

  • Atlanta, GA
  • Permanent
  • Full-time
  • 6 days ago
Job Category: MarketingJob Description:The Market Research & Business Intelligence Analyst will play a critical role in supporting Socomec North America's Strategic Marketing function. This position is responsible for generating actionable market insights, developing intelligence frameworks, and delivering data-driven recommendations to supporting regional strategy, portfolio positioning, and commercial decision-making. This role offers the opportunity to work closely with senior leadership and gain deep exposure to strategic marketing in the industrial electrical sector.Key Responsibilities And Accountabilities
  • Conduct in-depth research on market trends, customer needs, competitors, and regulatory shifts across the electrical sector (power switching & monitoring, power conversion, energy storage, and services).
  • Develop business intelligence dashboards, reports, and forecasting models to support strategic marketing and portfolio planning
  • Analyze competitive dynamics, market concentration, manufacturing trends, and tariff impacts specific to the North American region.
  • Provide financial and market analysis to support pricing strategies, business cases, product positioning, manufacturing strategy, and overall portfolio planning.
  • Synthesize complex findings into clear, concise reports and executive presentations.
  • Collaborate with global and regional marketing, product management, and sales teams to ensure insights are aligned with business priorities.
  • Track certifications, emerging technologies, and policy changes that may impact the regional market environment.
Essential Qualifications, Experience, And Skills
  • Bachelor's degree or higher in Electrical Engineering, Business, Economics, or Data Analytics.
  • Preferably 5 years of experience in market research, business intelligence, or strategy (industrial/electrical sector preferred).
  • Knowledge of the North American electrical market landscape is a strong plus.
  • Passionate and innovative, with strong self-learning ability and a proactive mindset; able to think outside the box, explore independently, and drive insights with minimal supervision.
  • Strong analytical and data visualization skills (Excel, Power BI, or equivalent).
  • Excellent written and verbal communication skills with the ability to translate insights into recommendations for diverse stakeholders.
  • Must possess and maintain a valid passport for international travel, without the need for sponsorship.
Upon request, we will provide reasonable accommodation for disabilities to support participation of candidates in all aspects of the recruitment process. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex or national origin.We thank all those who apply. However, only those candidates selected for an interview will be contacted.#LI-RFDAbout Us:A family-owned industrial group, Socomec has been designing, manufacturing and selling electrical equipment: inverters, measuring stations, energy storage, switches, source switches... for over a century.With extensive expertise in critical applications (industry, infrastructure, healthcare, data centers, energy and buildings) Socomec is an innovative player in the transition to energy and renewable energies.With products and services distributed in 80 countries by more than 100 distributors, Socomec supports businesses for even safer, more flexible and more efficient energy.Key figures: 12 production sites /30 Subsidiaries / 924M / 4400 EmployeesAbout the Team:Socomec is located in both USA and Canada, with a North American regional headquarter in Boston.Present in Boston since 2009 through a sales office, Socomec has strengthened its presence in North America in order to produce locally and comply with very specific UL standards. In this geographical area, Socomec markets products under 4 different brands: Socomec, CCS, Boltswitch and Powersmiths.This American presence now includes more than 10,000 m² of industrial facilities, around 500 employees and a total turnover of 190 million euros.

Socomec