Digital Marketing Specialist
- Plantation, FL
- Permanent
- Full-time
- Develop and execute email marketing campaigns including newsletters, promotions, product announcements, and nurture sequences.
- Own the email calendar and ensure alignment with broader marketing initiatives.
- Write, design, test, and optimize email content using marketing automation tools (e.g., Microsoft Dynamics, Mail chimp).
- Build and manage customer journeys within Microsoft Dynamics, ensuring segmentation, personalization, and automation are effectively executed.
- Monitor performance metrics (open rates, CTR, conversions) and implement A/B testing and improvements.
- Write clear, engaging marketing copy for blogs, landing pages, social posts, emails, and marketing materials.
- Collaborate with design and product teams to align messaging and visuals across platforms.
- Maintain brand voice and consistency across all written content.
- Optimize websites and content to rank in search engines and manage paid search campaigns (ie - Google).
- Monitor performance metrics using tools like Microsoft Dynamics, and optimize campaigns based on data.
- Developing strategies to attract and convert leads through landing pages, CTAs, and nurturing campaigns.
- Plan, write, and schedule social media content across platforms (Instagram, LinkedIn, Facebook, etc.).
- Monitor engagement, respond to comments/messages, and grow audience organically.
- Track performance metrics and make data-driven decisions to enhance reach and engagement.
- Assist in campaign planning, event promotion, and product launches.
- Support other team members on special projects as needed.
- Bachelor's degree in marketing, Communications, Journalism, or related field.
- 2–4 years of experience in email marketing, social media, and content creation.
- Hands-on experience with marketing automation platforms and CRM systems, especially Microsoft Dynamics.
- Strong understanding of building customer journeys, segmentation, and automated workflows.
- Excellent writing, editing, and proofreading skills with attention to detail.
- Familiarity with basic design tools (e.g., Canva, Adobe Creative Suite) and social media management platforms.
- Strong organizational and time-management skills.
- Experience with CRM systems and marketing automation.
- Knowledge of SEO best practices and content strategy.
- Basic HTML knowledge a plus.
- Competitive Compensation: Along with a competitive salary, we offer comprehensive benefits, including health insurance (PPO or HSA), 401(k) matching, and paid time off.
- Opportunities for Advancement: We believe in promoting from within. If you're looking for long-term career opportunities, we provide clear paths for advancement based on your skills, performance, and ambitions.
- Team-Oriented Culture: We believe in collaboration. You'll work alongside a team of skilled professionals who are passionate about their work and committed to delivering the highest standards to our clients.
- Early Dismissal EVERY Friday: Because we value work-life balance, we wrap up early every Friday so you can get a head start on your weekend.
- Exciting Projects & Impactful Work: Be part of a company where your contributions make a real difference. We take on meaningful projects that challenge and inspire our team.
- Professional Development: We invest in your growth with training programs, mentorship opportunities, and resources to help you build your skills and career.
- A Fun & Supportive Environment: From team outings and company events to a positive day-to-day work atmosphere, we foster a workplace where people genuinely enjoy coming to work.