SOCIAL MEDIA AND DIGITAL MARKETING SPECIALIST
- Hollywood, FL
- Permanent
- Full-time
- Responsible for building, maintenance and engagement on all social media platform, including but not limited to Facebook, Twitter, YouTube, Instagram, Snapchat as well as, new/emerging platforms.
- Participate in planning, development and implementation of social media strategies, content calendars, and tactical plans, ensuring that all social media messages, measurements and content are relevant to audience.
- Coordinate the execution of social media photography and video production.
- Develop, execute and leverage mobile and social media efforts to grow market share and expand awareness.
- Understand current trends, technologies and advancements in social, mobile and online review sites.
- On an ongoing basis, measure and report performance of all marketing activities, and assets against goals, identify trends and insights, and optimize plan based on these insights.
- Extend marketing initiatives and editorial content into relevant external publications (news sites, blogs, etc.).
- Support advertising team to ensure alignment between digital and traditional media communications.
- Maintain Customer Service Accountability report and provide reporting as it relates to online customer sentiment. Work closely with internal departments to resolve customer service issues.
- Monitor online reviews on sites such as Trip Advisor, Yelp, OTA sites, etc.
- Work closely with Internet Marketing to integrate social media into online brand campaigns.
- Write content for company blog and social platforms.
- Research local music trends ensuring the property’s relevance in the music community and with consumers.
- Monitor and adjust local music play-lists and other Vibe initiatives, adapted to time of day and clientele.
- Monitor and adjust music play-lists to reflect current Billboard and Top 40 trends (weekly).
- Evaluate and adjust overall guest experiences based on interaction with guests, industry trends, corporate initiatives, etc. Enhance group business experience through customization.
- Execute and monitor of the Sound of Your Stay brand program at the property level.
- Participate in the induction of new staff members to Hard Rock culture. Create and participate in the on-going training and development of team, focusing on music, memo, company culture and the spirit of Rock ‘n Roll.
- Meet internally to communicate vibe programs, implement new products, discuss opportunities, events, etc.
- Responsible for community engagement and involvement.
- Support other key marketing efforts as needed.
- Performs other duties as assigned.
- At least 3 years direct marketing, advertising and brand marketing experience including implementation of digital, mobile and emerging campaigns.
- At least 1 years of social media/web 2.0 experience as an online marketer.
- Requires full knowledge of all areas of music industry (national and local) and lifestyle hotel products.
- Ability to prioritize and work on several projects simultaneously without being overwhelmed.
- Have demonstrated knowledge of mobile, emerging and social media, and application to advertising.
- Experience in leveraging social media platforms for an advertising campaign.
- Understand social media universe including Facebook, Twitter, Instagram, Snapchat, YouTube, blogs, etc.
- Excellent oral and written communication skills.
- Passion for learning and demonstration.
- Ability to adapt to the style, tonality and vernacular of the current “voice” of employee and consumer facing Facebook and other social mediums.
- Attention to detail. Ability to effectively communicate in both written and verbal formats.
- Ability to assist in the planning, development, and implementation of projects/programs.
- Work well under pressure of deadlines.
- Have the ability to exercise a great deal of initiative, forward strategic thinking and independent judgment.
- Experience preferred in brand management, development and implementation.
- Excellent customer service skills.
- Have interpersonal skills to deal effectively with employees, vendors and outside organizations.
- Professional appearance and demeanor.
- Work varied shifts, including weekends and holidays.
- Able to effectively communicate in English, in both written and oral forms.
- While performing the duties of this job, the employee is frequently required to stand; walk; use hands to finger, handle, or feel; reach with hands and arms, talk or hear; and taste or smell. The employee must frequently lift and/or move up to 50 pounds. Specific vision abilities required by this job include close, distance, color, and peripheral vision, depth perception and ability to adjust focus.
- The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job.
- The Casino environment is hectic, fast-paced and often crowded and noisy. May be exposed to casino related environmental factors including, but not limited to, second hand smoke, excessive noise and constant exposure to general public.
- Must be able to communicate effectively with guests in English, specific to position duties and responsibilities.
- Credit Check
- Criminal Background Check
- Drug Screen
While this is intended to be an accurate reflection of the current job, management reserves the right to revise the current job or to require that other or different tasks be performed when circumstances change, (e.g. emergencies, changes in personnel, workload, rush jobs or technical developments).