Creative Lead
- New York City, NY
- Permanent
- Full-time
- Sets an inspirational creative vision and high standards for an evolving fast paced business
- Understands and champions the thinker/maker culture and can shorten the distance between thinking and making
- Looks to streamline and innovate processes and product to continually improve our creative offering
- Responsible for overall digital and traditional creative excellence, including problem solving, creative strategy, quality of creative craft, innovation within creative team, and impact of creative product
- Provides leadership and direction of the creative process; is the final arbiter of creative excellence for the design teams
- Responsible for projecting Hogarth's image as a creative center of excellence through participation and success in internal and external awards programs
- Understanding/awareness of the market aesthetic and culture
- Understands data led modular activity
- Partners effectively with all departments to ensure delivery of on-time, high-quality deliverables that address all challenges
- Master storyteller with the ability to command a room and build strong client relationships
- Ensures all correspondence, materials, presentations, proposals, etc., seen by prospective and existing partners and clients are of highest quality and always relevant to the client's issues
- Attract great people
- Drive and uphold a meticulous standard for all creative work, ensuring exceptional attention to detail and error-free execution from the team to satisfy client requirements
- Oversee, energize, and inspire the creative department/studio
- Continually drive growth and new creative opportunities
- Drives for results by monitoring creative studio utilization, maintaining high utilization and ensuring profitability
- Must be both an empathic and inclusive leader, who values diverse thinking
- Acts as an inspirational leader for team and internal/external partners (including client/strategy leaders, Agency creatives etc.)
- Ensures and maintains cross-discipline expertise, by mentoring generalists and specialists alike; breaks down silos and fosters collaboration and sense of community within creative staff
- Seeks out and identifies opportunities for the team's creative growth and provides ongoing performance evaluations addressing creative quality, client development and profitability, collaboration with other creative leads, and staff development
- Assists with identifying new talent
- Connects with senior Opco leaders globally
- 15+ years of experience in a leadership role mentoring talent in an agency environment; a few of those years as a Creative Lead is required
- Ability to lead large, digital, and integrated cross-channel campaigns, demonstrating expertise in B2B marketing across digital, print, original, and adaptation work
- Proven digital storyteller with the ability to understand and articulate a point of view on the distinction between good and great work
- World-class knowledge of creative production and execution of global campaigns, coupled with strong branding expertise, including building and maintaining brand design systems (look and message), and hands-on experience in web design, video content, and social media management
- Excellent written/verbal communication & strong presentation skills
- Portfolio showcasing conceptual and executed work across TV, Digital Innovation, and Traditional campaigns or creative content, with demonstrated knowledge and a point of view on leveraging AI tools to elevate creative processes and output
- Ability to work collaboratively with multi-disciplinary teams on multiple projects
- Possess exceptional client facing experience with major global brand
No egos here. Just a shared drive to roll up our sleeves and make great things happen. Every project--big or small, gets our full energy because we believe in doing things right. Every single time. It's how we deliver real results without cutting corners.Honesty
We are real and authentic - with each other and in our work. Honest, direct communication builds the trust we need to collaborate, grow, and make meaningful things together. It's not always easy but it's always worth it.Heart & Soul
We bring heart to everything we make. Passion, pride and relentless drive push us beyond “good enough” --because we care deeply about our craft, and we're always chasing better. We love what we do, and it shows.Happy Family
Creating a space where everyone feels valued--even when opinions differ, makes this a supportive and inclusive environment for our people. We embrace our differences, celebrate our wins together, and never lose our sense of humor.Hungry
Curiosity keeps us hungry. We question, experiment, and always seek out what's next. We never settle, and we never stop learning.Inclusion and ImpactWPP is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.Please contact if you need the job advert or form in another format.DataWe rely on legitimate interest as a legal basis for processing personal information under the GDPR for purposes of recruitment and applications for employment.When you click the "Submit Application" button at the bottom of this page, this will send all the information you have added to Hogarth WW. Before you do this, we think it's a good idea to read through our Privacy . This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it.