Influencer Marketing Manager

Hasbro

  • Renton, WA
  • Temporary
  • Full-time
  • 8 days ago
At Wizards of the Coast, we connect people around the world through play and imagination. From our genre-defining games like Magic: The Gathering® and Dungeons & Dragons® to our growing multiverse, we continue to innovate and build new ways to foster friendship and connection. That’s where you come in!We’re seeking a strategic and passionate Influencer Marketing Manager to help shape the future of the Dungeons & Dragons content creator ecosystem—one voice, one partnership, and one epic campaign at a time.As the bridge between the world’s most legendary fantasy brand and its vibrant community of creators, you’ll lead strategic campaigns, cultivate meaningful relationships, and drive the next era of storytelling through D&D content creators and ambassadors who live and breathe D&D.You’ll report to the Senior Manager, Community for D&D and collaborate across marketing, digital, and franchise teams to ensure every campaign lands with authenticity, impact, and heart.What You’ll Do:Develop, implement, and grow influencer and creator programs across Dungeons & Dragons products.Identify, evaluate, and recommend content creators that align with brand priorities, ensuring the right voices represent Dungeons & Dragons.Foster strong, long-term relationships with key D&D content creators and influencer agencies.Cultivate a Dungeons & Dragons creator community that is diverse, inclusive, and collaborative.Drive cross-functional coordination to support integrated campaign execution across brand, product, legal, and marketing teams.Provide comprehensive and meticulous program management for content creator initiatives from ideation through execution and reporting.Negotiate and manage influencer contracts with keen attention to business and legal details.Act as a passionate advocate for creators and players alike, maintaining a player-first perspective that champions authenticity and community empowermentProactively manage issues and crises with sound judgment, sensitivity, and transparency to maintain trust and brand integrity.Develop and consistently track performance metrics and KPIs, leveraging data-driven insights for continuous improvement of creator programs.Innovate and creatively ideate storytelling-driven campaigns that deeply resonate with audiences and elevate creator engagement.Support and implement multiple campaigns, products, and brand initiatives simultaneously.Plan and execute creator activations and events, both virtual and in-person, with a focus on community-building and brand storytelling.Ensure legendary content quality across all initiatives you handle!What You’ll Bring:5+ years of experience in creator relations, influencer marketing, creator partnerships, or brand ambassador management.A strategic mindset paired with a creative heart—able to create and align content creator programs with big-picture brand and business objectives.A track record of successful contract negotiation.Familiarity with legal and compliance considerations in influencer and entertainment marketing.Deep knowledge of the D&D creator community—its leaders, its culture, and its emerging voices.The ability to assess creators for authenticity, brand alignment, and audience engagement—and make data-backed recommendations with confidence.Demonstrated success in establishing clear metrics of success (KPIs) and effectively reporting actionable insights.Stellar organizational skills and prioritization instincts, especially under pressure or across multiple campaigns.Experience planning and executing creator-focused events and activations (virtual and IRL).Exceptional judgment, business acumen, and emotional intelligence in managing public-facing partnerships.Proven ability to work cross-functionally with brand, legal, product, and comms teams.Expertise across platforms—Twitch, YouTube, Instagram, TikTok, X (formerly Twitter), Bluesky, and whatever comes next—and current influencer marketing trends and regulations.Passion for both games AND the business of games.Bonus Points:Experience working with or within video game, entertainment, or table-top brands.Additional Details:Please note that this is a temporary assignment providing services to Wizards through an external staffing agency. If you are selected for this assignment, you will be employed by Eastridge as a W2 employee and will not be an employee of Wizards.
  • Employment Type: Temporary
  • Location: Renton, WA
  • Duration: 12 months
In compliance with local law, we are disclosing the hourly pay range for this role. The hourly range for this position is $45.00 to $65.00. The hiring range will vary based on factors such as experience, skills, and market conditions.Eastridge offers US based Wizards temporary workers a comprehensive benefits package, including:
  • Medical
  • Dental
  • Vision
  • Health savings accounts
  • Employee assistance program
  • 401(k) retirement plan
  • Paid Sick Leave (variable based on location)
  • Paid Time Off and Holiday Pay
We are an Equal Opportunity / Affirmative Action EmployerWizards of the Coast is committed to equality of opportunity in all aspects of employment. We are committed to making all employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, marital status, or any other legally protected status.We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. If you have a disability and require assistance in this application process and need to request an accommodation, please contact your recruiter or coordinator.#Wizards

Hasbro