Lead Analyst, Analytics

dentsu

  • Texas
  • $78,000-126,500 per year
  • Permanent
  • Full-time
  • 8 hours ago
The purpose of this role is to deliver analysis inline with client business objectives, goals, and to maintain, develop and exceed client performance targets.Job Description:We are hiring a Lead Analyst, Analytics to drive actionable insights, shape marketing decisions, and elevate our data-driven culture. As a core member of the Customer Analytics team, this role will partner directly with business stakeholders to define campaign measurement plan, execute test and learn, build intuitive dashboards, and uncover opportunities that accelerate digital marketing innovation. This is a high-impact, individual contributor role ideal for someone who thrives at the intersection of analytics and digital experience—and enjoys owning insights from data sourcing to storytelling. You will report to VP, Analytics.Key ResponsibilitiesDefine, influence, and maintain core product KPIs that inform feature adoption, user engagement, retention, and business valueConduct deep-dive analyses on channel performance, user behavior & funnel conversionDeliver sales growth opportunity and prioritization recommendations through data synthesis and scenario modelingBuild audiences using customer and product level data from various data sources.Analyze campaign results from A/B and multivariate tests to evaluate product experiments and channel performance impactBuild and maintain self-serve dashboards in Power BI or Tableau to support product team transparency and decision-makingCommunicate complex findings via visual storytelling, presentations, and concise executive summariesSupport data definition, documentation, and alignment across data engineering partnersCollaborate with engineers to validate data pipelines, understand model outputs, and improve data integrityContribute to a growing data culture and support implementation of best practices in analytics methodology and governanceRequired Qualifications5+ years in data, product, or business analytics roles with measurable impact on digital product performanceProficiency in SQL and Python for querying, analysis, and automation is a must have for this role.Strong skills in Power BI, Tableau, or similar tools for dashboard creation and reportingDeep experience conducting customer behavioral, product, and customer retention analysis using large-scale dataExcellent communication and data storytelling skills, with experience presenting to product and executive stakeholdersExperience defining metrics, synthesizing data sources, and delivering insight in agile, cross-functional teamsExperience in marketing analytics (digital or campaign analysis)Familiarity with experimentation platforms (e.g., Adobe Target)Knowledge of statistical methods, A/B testing, or causal inferenceExposure to building analytical data sets from structured or unstructured data.Tools & TechnologiesSQL, PythonPower BI, TableauExcel, PowerPointJupyter, Git, ConfluenceGA4 or Adobe Analytics (nice to have)The annual salary range for this position is $78,000-$126,500. Placement within the salary range is based on a variety of factors, including relevant experience, knowledge, skills, and other factors permitted by law.Benefits available with this position include:
  • Medical, vision, and dental insurance,
  • Life insurance,
  • Short-term and long-term disability insurance,
  • 401k,
  • Flexible paid time off,
  • At least 15 paid holidays per year,
  • Paid sick and safe leave, and
  • Paid parental leave.
Dentsu also complies with applicable state and local laws regarding employee leave benefits, including, but not limited to providing time off pursuant to the Colorado Healthy Families and Workplaces Act, in accordance with its plans and policies. For further details regarding Dentsu benefits, please visit www.dentsubenefitsplus.com.To begin the application process, please click on the “Apply” button at the top of this job posting. Applications will be reviewed on an ongoing basis, and qualified candidates will be contacted for next steps.#LI-MS3#LI-RemoteLocation: USA – Remote – Texas – Central TimeBrand: UgamTime Type: Full timeContract Type: PermanentDentsu is committed to providing equal employment opportunities to all applicants and employees. We do this without regard to race, color, national origin, sex , sexual orientation, gender identity, age, pregnancy, childbirth or related medical conditions, ancestry, physical or mental disability, marital status, political affiliation, religious practices and observances, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law.Dentsu is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with us, please send an e-mail to by clicking on the link to let us know the nature of your accommodation request and your contact information. We are here to support you.

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