Sr. Manager Retail Licensing
Hasbro
- Minneapolis, MN
- Permanent
- Full-time
- Drive commercial growth across Target and Key Specialty accounts for the Hasbro Licensed Consumer Products organization
- Forge influential and multi-level relationships with key retail decision makers across leading licensed categories
- In partnership with licensees, drive 365 day listings of key brands and products across the store and online
- Lead cross-functional teams in developing actionable retail programs and retail marketing activations.
- Lead and define priorities within the channel and core brands ((Peppa Pig, , My Little Pony, Transformers, Hasbro Gaming, Play-Doh, Nerf, D&D)., while testing new opportunities for retail business development.
- Develop go to market plans and activate against key strategies to drive retail presence and expand product footprint and reach.
- Develop and pitch innovative programs customized to Target and each specialty account, based on insights and aligned to retailer’s initiatives.
- Craft and deliver tailored retail presentations to relevant buyers at key time periods and communicate consistently with retail partners on brand activity/performance to ensure continued retail support and to maximize in-store presence and placement.
- Share retail initiatives and key information regularly with internal departments to ensure all groups are aligned on strategy and deployment.
- Regular communication with Retailers and Key Licensees to monitor, track and build the business is a must.
- Build best in class relationships with all key stake holders internally and externally.
- As the account lead, collaborate and work with all key lines of business internally including but not limited to Licensing Category Management, Finance, Global Franchise, Regional T&G sales teams, Product Development and Brand development
- 7 + years experience driving new business development across Target account
- Degree level education (or equivalent), within business, commerce, marketing or sales related fields
- A track record of driving commercial growth across multiple categories
- An entrepreneurial spirit with sales and business development experience in a relevant Entertainment Company or Consumer Products/Licensing environment
- You will be a confident and motivated self-starter with the passion for executing a plan.
- Action orientated, self-motivated sales professional with demonstrable business acumen
- Ability to manage multiple stakeholders & projects within a retail buying environment
- Excellent presentation skills
- Strong PowerPoint skills
- Clear, persuasive, verbal and written communication skills including active listening ability
- Creativity, enthusiasm and passion for brand activation & retail
- Positive thinking, high energy and excellent relationship building skills
- A ‘team player’ attitude
- Ability to navigates complex matrices & find solutions
- Ideally with relevant and well-established networks and buyer relationships