Sr. Global Marketing Manager, Microbiology Informatics Solutions

BD

  • Sparks, MD
  • Permanent
  • Full-time
  • 16 days ago
Job Description SummaryJob DescriptionWe are the makers of possibleBD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.We believe that the human element, across our global teams, is what allows us to continually evolve. Join us and discover an environment in which you’ll be supported to learn, grow and become your best self. Become a maker of possible with us.Job OverviewWe are seeking an experienced and driven Sr. Global Marketing Manager to lead the global strategy evolution and execution of informatics needs for the Microbiology portfolio. In this role, you will deploy best-in-class marketing practices to deliver differentiated value for BD and our customers.Key Responsibilities
  • Lead the development and implementation of global marketing tools and initiatives to drive adoption, acquire and retain customers with informatics as an enabler for growth.
  • Develop and execute global marketing/launch plans for Informatics Microbiology Solutions (IMS), ensuring alignment across the microbiology portfolio and portfolio strategy.
  • Analyze industry, market, policy, and social trends to identify customer needs relating to informatics.
  • Collaborate with regional marketing teams to align marketing plans and develop effective marketing/sales tools to drive competitive advantage.
  • Partner with cross-functional teams to ensure appropriate inputs into strategy, investment needs, evidence generation plan, and market shaping.
  • Develop financial models to support business cases and investment needs.
  • Flexibility to travel approximately 15% - 20% of the time with some potential global travel.
Requirements
  • Minimum of 5 years in product and/or marketing management required with a demonstrated track record in identifying market opportunities, market segmentation, targeted marketing, competitive analysis, pricing strategy, and go-to-market models and strategies.
  • Experience in Microbiology and/or Infectious Diseases is preferred, plus general knowledge of the diagnostics/life sciences market, as well as sales, operations, and marketing functions.
  • Ability to understand and translate scientific, clinical, and technical information into marketing and customer benefits is required.
  • Effective interpersonal, communication, organization, prioritization, planning, goal setting, analytical, and problem-solving skills required.
  • Results-oriented with the ability to manage multiple competing projects across functions and regions is required.
  • Global experience is preferred.
Education
  • Bachelor's degree required, preferably in Life Sciences. MBA is desired.
​At BD, we prioritize on-site collaboration because we believe it fosters creativity, innovation, and effective problem-solving, which are essential in the fast-paced healthcare industry. For most roles, we require a minimum of 4 days of in-office presence per week to maintain our culture of excellence and ensure smooth operations, while also recognizing the importance of flexibility and work-life balance. Remote or field-based positions will have different workplace arrangements which will be indicated in the job posting.For certain roles at BD, employment is contingent upon the Company’s receipt of sufficient proof that you are fully vaccinated against COVID-19. In some locations, testing for COVID-19 may be available and/or required. Consistent with BD’s Workplace Accommodations Policy, requests for accommodation will be considered pursuant to applicable law.Why Join Us?A career at BD means being part of a team that values your opinions and contributions and that encourages you to bring your authentic self to work. It’s also a place where we help each other be great, we do what’s right, we hold each other accountable, and learn and improve every day.To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of health. At BD, you’ll discover a culture in which you can learn, grow, and thrive. And find satisfaction in doing your part to make the world a better place.To learn more about BD visitBecton, Dickinson and Company is an Equal Opportunity/Affirmative Action Employer. We do not unlawfully discriminate on the basis of race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, or any other protected status.Required SkillsOptional Skills.Primary Work Location USA MD - Sparks - 7 Loveton CircleAdditional LocationsWork ShiftAt BD, we are strongly committed to investing in our associates—their well-being and development, and in providing rewards and recognition opportunities that promote a performance-based culture. We demonstrate this commitment by offering a valuable, competitive package of compensation and benefits programs which you can learn more about on our Careers Site under .Salary or hourly rate ranges have been implemented to reward associates fairly and competitively, as well as to support recognition of associates’ progress, ranging from entry level to experts in their field, and talent mobility. There are many factors, such as location, that contribute to the range displayed. The salary or hourly rate offered to a successful candidate is based on experience, education, skills, and any step rate pay system of the actual work location, as applicable to the role or position. Salary or hourly pay ranges may vary for Field-based and Remote roles.Salary Range Information $121,700.00 - $200,700.00 USD Annual

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