National Manager, Marketing Media and Analytics 0825
- Irvine, CA Illinois
- Permanent
- Full-time
Location: Corporate Office – Irvine, CA
Department: Marketing
Reports to: Director, Marketing OperationsSummaryThe National Manager of Marketing Media & Analytics will lead media strategy, digital marketing, social media, and analytics efforts for a leading auto manufacturer. This role is critical in shaping the brand’s media presence, driving innovation, and ensuring campaigns connect with and convert target audiences.The position oversees end-to-end media planning and execution across national and regional marketing initiatives, with a focus on brand health, sales growth, and ROI. The role spans digital, social, and traditional media, leveraging first-party data, analytics tools, and performance dashboards to optimize effectiveness. Collaboration across departments ensures data-driven insights inform campaign design and execution at scale.Key ResponsibilitiesMedia Strategy & Planning (35%)Develop and oversee integrated media strategies based on customer insights, business priorities, and campaign objectives.Allocate budgets across channels including traditional, digital, and emerging platforms.Lead vendor and agency relationships, including negotiations and premium media placement.Ensure media strategies support brand growth, sales goals, and long-term objectives.Digital Marketing & Social Media (25%)Drive digital and social strategies that engage audiences and build loyalty.Oversee development of creative content across paid, owned, and earned channels.Integrate CRM, app, and web data into campaigns for precise targeting and omnichannel execution.Data Science & Analytics (20%)Lead teams in leveraging tools such as Google Marketing Platform, Google Cloud Platform, and Sprinklr to improve data quality, personalization, and targeting.Develop performance dashboards, attribution models, and channel mix strategies.Deliver actionable insights through measurement tools including GA4, DV360, Campaign Manager, BigQuery, and Looker.Measurement & Reporting (20%)Establish KPIs before campaign launches and ensure reporting drives timely optimization.Translate marketing data into clear insights that guide decision-making.Provide leadership with analytics that enhance overall business performance.Leadership & CollaborationManage and mentor a team of media, digital, and social professionals.Build and maintain strong partnerships with agencies, platforms, and internal stakeholders.Foster a culture of innovation, continuous improvement, and data-driven marketing.RequirementsBachelor’s degree required; Master’s degree preferred.10–15 years of experience in media strategy, digital marketing, social media, performance marketing, and analytics.5+ years of people management experience and in-house marketing team leadership.Strong expertise in omnichannel media planning, campaign optimization, and audience segmentation.Experience with major analytics and campaign management platforms.Proven success managing large-scale budgets and complex national media campaigns.SkillsStrong analytical and strategic problem-solving skills.Skilled in interpreting data and turning insights into action.Ability to champion innovation while balancing governance and processes.Excellent communication, presentation, and leadership skills.Additional DetailsOccasional domestic and international travel may be required.Some after-hours or weekend work may be necessary.Other duties as assigned.