Marketing Coordinator - Social Media
PSQ Productions
- Irvine, CA
- $27.00-35.00 per hour
- Permanent
- Part-time
- Social Media & Content Strategy: Lead organic social media for multiple brands, develop content calendars, oversee creation of posts, stories, reels, and videos, and ensure brand consistency.
- Event & Onsite Engagement: Capture and publish live content at events; manage real-time social interactions to boost engagement and attendance.
- Influencer & UGC Management: Collaborate with influencers, ambassadors, and interns to create campaigns that amplify brand reach.
- Email & SMS Marketing: Draft, segment, tag, and optimize email campaigns; manage SMS communications to drive ticket sales, promotions, and audience engagement.
- Paid Social Campaigns: Collaborate with the Paid Media Lead to plan, execute, and optimize paid social campaigns across Facebook, Instagram, TikTok, and other platforms, ensuring cohesion with organic efforts and maximizing ROI.
- Analytics & Reporting: Track, measure, and report performance of social, email, and SMS campaigns; provide actionable insights to improve engagement and conversions.
- 3+ years' experience in social media, digital marketing, and email/SMS campaigns (live events or music industry preferred).
- Tech- and AI-savvy; experienced with Sprout, Hive, Facebook Business Manager/Marketing Partners, Pulsar, Brandwatch, and social listening.
- Strong understanding of organic and paid campaign integration, influencer/UGC content, and SMS strategies.
- Proficient in Microsoft Excel (or equivalent) and digital analytics tools.
- Exceptional written and verbal communication; able to present insights to leadership.
- Strong organizational skills and ability to manage multiple accounts, campaigns, and deadlines.
- Passion for live events, music, culture, and community engagement.
- Results-driven, focused on engagement, ticket sales, and measurable impact.
- Able to quickly create polished, platform-ready content.
- Comfortable editing on both desktop and mobile, ensuring assets are optimized per platform requirements.
- Education: Bachelor's degree in Marketing, Communications, or related field preferred (or equivalent experience).
- Experience: Minimum 3 years of experience in digital/social media marketing for live events, entertainment, or consumer-facing brands.
- Preferred Experience: Experience managing influencer/ambassador programs. Experience in marketing, event coordination, or related live events/concert industry.
- Technical: Proficient in photo, video, and graphic editing tools (i.e., Canva, CapCut, Adobe Suite basics). Familiarity with CRM or sponsorship tracking tools; proficiency with Asana, Microsoft Office, Teams, and Excel preferred.
- Bonus Skills: Experience with Adobe Premiere Pro, After Effects, or other advanced editing tools.
- Hourly Rate: $27 - $35/hour (DOE)
- Schedule: Part-Time, non-exempt; some evenings/weekends required. Potential to transition to full-time.
- Location: Irvine, CA; local travel and onsite event work required.
- Must be available to work irregular hours, including evenings, weekends, and holidays, based on event schedules and operational needs.
- This role is primarily based at the PSQ office in Irvine (Monday-Friday, 9:00 a.m. to 3:00 p.m.), depending on the event schedule with frequent travel to event sites required.
- Must be able to walk, stand, bend, and reach for extended periods and navigate large event sites, including uneven terrain or temporary structures.
- Regular exposure to outdoor conditions such as heat, cold, rain, and loud noise during events.
- Occasionally required to lift or move items up to 25 pounds and may need to climb stairs depending on the event site.
- Must be able to maintain composure, problem-solve effectively, and lead others in high-pressure or rapidly changing situations.