Associate Director, Product Marketing - Cryptocurrency & DeFi

S&P Global

  • New York City, NY
  • Permanent
  • Full-time
  • 1 month ago
Job Description:About the Role:Grade Level (for internal use): 12The Team:As an integral member of S&P Dow Jones Indices' (S&P DJI) Cryptocurrency and DeFi marketing team, this position is responsible for leading product marketing initiatives that drive awareness, adoption, and engagement of S&P DJI's cryptocurrency and decentralized finance offerings. This role will focus on crafting compelling product narratives and content strategies that resonate with target audiences in the dynamic digital asset landscape.As part of the broader commercial organization, Marketing is responsible for connecting product marketing activities (product launches, content creation, go-to-market strategies, and client education) to specific commercial outcomes. This role is essential in positioning S&P DJI as a leader in the digital asset space, leveraging essential data, research, and insights.The individual will collaborate closely with product management, sales, and other marketing teams to ensure alignment and execution of product marketing strategies that drive revenue and market share.Responsibilities:As part of the global Marketing team, you will be responsible for leading product marketing initiatives and content creation efforts that connect Marketing activities to specific commercial outcomes, focusing on:
  • Content Strategy and Development: Design and implement a comprehensive content marketing strategy that highlights S&P DJI's cryptocurrency and DeFi products. Create high-quality content, including blog posts, whitepapers, case studies, webinars, and educational materials that effectively communicate product features, benefits, and market insights.
  • Product Positioning and Messaging: Develop and refine the positioning and messaging for S&P DJI's cryptocurrency and DeFi products. Craft compelling narratives that highlight the unique value propositions and benefits to various audiences, including institutional investors, fintech partners, and retail users.
  • Go-to-Market Strategy: Lead the development and execution of go-to-market strategies for new product launches and enhancements. Collaborate with cross-functional teams to ensure successful rollout and market penetration of cryptocurrency and DeFi offerings.
  • Market Research and Competitive Analysis: Conduct market research to identify trends, customer needs, and competitive landscape. Utilize insights to inform product development and marketing strategies, ensuring S&P DJI's offerings remain relevant and competitive.
  • Account-Based Marketing: Engage with key partners and clients in globally to promote awareness and adoption of S&P DJI's cryptocurrency and DeFi products. Develop tailored marketing strategies to nurture relationships and drive product usage.
  • Performance Metrics and Reporting: Establish KPIs and metrics to measure the success of content marketing and product marketing initiatives. Provide regular reporting and analysis to internal stakeholders to inform decision-making and strategy adjustments.
Qualifications:
  • 7+ years of professional experience in product marketing within financial services, with a strong focus on cryptocurrency and/or decentralized finance preferred.
  • Proven expertise in content marketing and content creation, with a portfolio of successful campaigns and materials that demonstrate effective messaging and audience engagement.
  • In-depth understanding of blockchain technology, cryptocurrency markets, and the product development lifecycle.
  • Proven track record of developing successful product marketing strategies and campaigns that drive measurable results.
  • Bachelor's degree (Marketing, Communications, Business, or related field preferred).
  • Exceptional interpersonal, written, and verbal communication skills, with the ability to convey complex concepts clearly and persuasively.
  • Strong project management skills with the ability to manage multiple initiatives simultaneously and meet deadlines.
Preferred Qualifications:
  • Experience with product launches, go-to-market strategies, and account-based marketing in the cryptocurrency or fintech space.
  • Familiarity with digital marketing channels and tactics, including social media, content marketing, and email campaigns.
  • Analytical mindset with experience in market research and competitive analysis to inform product positioning.
  • Ability to work collaboratively with cross-functional teams, including product management, sales, and external partners.
Flexible WorkingWe pride ourselves on our agility and diversity, and we welcome requests to work flexibly. For most roles, flexible hours and/or an element of remote working are usually possible. Please talk to us at the interview about the type of arrangement that is best for you. We will always try to be adaptable wherever we can.Return to WorkHave you taken time out for caring responsibilities and are now looking to return to work? As part of our Return-to-Work initiative, we are encouraging enthusiastic and talented returners to apply and will actively support your return to the workplace.Compensation/Benefits Information: (This section is only applicable to US candidates) S&P Global states that the anticipated base salary range for this position is $145,00 to $165,000. Final base salary for this role will be based on the individual's geographic location, as well as experience level, skill set, training, licenses and certifications. In addition to base compensation, this role is eligible for an annual incentive plan.This role is eligible to receive additional S&P Global benefits. For more information on the benefits we provide to our employees, please click .About S&P Global Dow Jones IndicesAt S&P Dow Jones Indices, we provide iconic and innovative index solutions backed by unparalleled expertise across the asset-class spectrum. By bringing transparency to the global capital markets, we empower investors everywhere to make decisions with conviction. We're the largest global resource for index-based concepts, data and research, and home to iconic financial market indicators, such as the S&P 500® and the Dow Jones Industrial Average®. More assets are invested in products based upon our indices than any other index provider in the world. With over USD 7.4 trillion in passively managed assets linked to our indices and over USD 11.3 trillion benchmarked to our indices, our solutions are widely considered indispensable in tracking market performance, evaluating portfolios and developing investment strategies.S&P Dow Jones Indices is a division of S&P Global (NYSE: SPGI). S&P Global is the world's foremost provider of credit ratings, benchmarks, analytics and workflow solutions in the global capital, commodity and automotive markets. With every one of our offerings, we help many of the world's leading organizations navigate the economic landscape so they can plan for tomorrow, today. For more information, visit .What's In It For You?Our Purpose:Progress is not a self-starter. It requires a catalyst to be set in motion. Information, imagination, people, technology-the right combination can unlock possibility and change the world.Our world is in transition and getting more complex by the day. We push past expected observations and seek out new levels of understanding so that we can help companies, governments and individuals make an impact on tomorrow. At S&P Global we transform data into Essential Intelligence®, pinpointing risks and opening possibilities. We Accelerate Progress.Our People:We're more than 35,000 strong worldwide-so we're able to understand nuances while having a broad perspective. Our team is driven by curiosity and a shared belief that Essential Intelligence can help build a more prosperous future for us all.From finding new ways to measure sustainability to analyzing energy transition across the supply chain to building workflow solutions that make it easy to tap into insight and apply it. We are changing the way people see things and empowering them to make an impact on the world we live in. We're committed to a more equitable future and to helping our customers find new, sustainable ways of doing business. We're constantly seeking new solutions that have progress in mind. Join us and help create the critical insights that truly make a difference.Our Values:Integrity, Discovery, PartnershipAt S&P Global, we focus on Powering Global Markets. Throughout our history, the world's leading organizations have relied on us for the Essential Intelligence they need to make confident decisions about the road ahead. We start with a foundation of integrity in all we do, bring a spirit of discovery to our work, and collaborate in close partnership with each other and our customers to achieve shared goals.Benefits:We take care of you, so you can take care of business. We care about our people. That's why we provide everything you-and your career-need to thrive at S&P Global.Our benefits include:Health & Wellness: Health care coverage designed for the mind and body.Flexible Downtime: Generous time off helps keep you energized for your time on.Continuous Learning: Access a wealth of resources to grow your career and learn valuable new skills.Invest in Your Future: Secure your financial future through competitive pay, retirement planning, a continuing education program with a company-matched student loan contribution, and financial wellness programs.Family Friendly Perks: It's not just about you. S&P Global has perks for your partners and little ones, too, with some best-in class benefits for families.Beyond the Basics: From retail discounts to referral incentive awards-small perks can make a big difference.For more information on benefits by country visit:Global Hiring and Opportunity at S&P Global:At S&P Global, we are committed to fostering a connected and engaged workplace where all individuals have access to opportunities based on their skills, experience, and contributions. Our hiring practices emphasize fairness, transparency, and merit, ensuring that we attract and retain top talent. By valuing different perspectives and promoting a culture of respect and collaboration, we drive innovation and power global markets.Recruitment Fraud Alert:If you receive an email from a spglobalind.com domain or any other regionally based domains, it is a scam and should be reported to . S&P Global never requires any candidate to pay money for job applications, interviews, offer letters, “pre-employment training” or for equipment/delivery of equipment. Stay informed and protect yourself from recruitment fraud by reviewing our guidelines, fraudulent domains, and how to report suspicious activity .Equal Opportunity EmployerS&P Global is an equal opportunity employer and all qualified candidates will receive consideration for employment without regard to race/ethnicity, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, marital status, military veteran status, unemployment status, or any other status protected by law. Only electronic job submissions will be considered for employment.If you need an accommodation during the application process due to a disability, please send an email to: and your request will be forwarded to the appropriate person.US Candidates Only: The EEO is the Law Poster describes discrimination protections under federal law. Pay Transparency Nondiscrimination Provision -20 - Professional (EEO-2 Job Categories-United States of America), MRKTNG202.2 - Middle Professional Tier II (EEO Job Group), SWP Priority - Ratings - (Strategic Workforce Planning)Job ID: 318372
Posted On: 2025-07-28
Location: New York, New York, United States

S&P Global