Community Outreach and Marketing Coordinator
NTSOC
- Colorado Springs, CO
- $50,000 per year
- Permanent
- Full-time
The Marketing and Community Outreach Coordinator plays a vital role in promoting pediatric and adult home health and outpatient therapy services by developing and executing marketing and outreach strategies that reflect our commitment to compassionate, family-centered care. This role supports brand awareness, referral growth, and community engagement by strengthening relationships with providers, hospitals, and community partners, while ensuring that families, providers, and partners are informed, connected, and supported.Salary: Starting annual salary of $50,000, negotiable based on experience
Full time and in-officeBenefits:
- 403(b)
- 403 (b) matching
- Dental insurance
- Health insurance
- Paid time off
- Vision insurance
- Flex Spending account
- Health Saving account
- Life Insurance
- Critical Illness, Short-term and long-term disability and accident insurances
- Consistently demonstrates the agency’s mission to provide quality services for all patients to allow them to remain in their homes and live with independence and dignity for as long as possible.
- Protects confidential information and understands responsibilities regarding the Health Insurance Portability and Accountability Act (HIPAA) and protected health information (PHI).
- Complies with safety instructions, observes safe work practices, and provides input on safety issues and promotes a safe work environment.
- Meets the agency’s expectations for exemplary customer service.
- Pursues learning opportunities to enhance personal and professional capabilities.
- Adheres to all agency policies and procedures.
- Complies with all local, state, and federal laws and regulations.
- Attends required meetings.
- Performs other job-related duties as assigned or required.
- Build and maintain strong relationships through regular outreach visits to hospitals, physician practices, and other referral sources.
- Coordinate, promote, and attend community events, health fairs, and educational sessions, representing the organization and ensuring a visible, approachable presence in the community.
- Serve as a liaison between clinical teams and community providers to highlight success stories, patient milestones, and program highlights (with proper consents).
- Manage and schedule content across social media channels to showcase services, staff, family resources, and community partnerships.
- Support website updates and blog content focused on therapy, caregiver education, and service offerings.
- Track performance of outreach and marketing efforts, including referral trends, digital engagement, and community impact.
- Actively engage in client acquisition efforts, including outreach, relationship-building, and converting prospects into contracted clients, in alignment with company goals.
- Develop and execute marketing materials (flyers, brochures, email campaigns, social media) tailored to therapy and pediatric and adult home health audiences.
- Promote services including physical therapy, occupational therapy, speech therapy, nursing, and caregiver support to physicians, referral sources, and the community.
- Eligible for commission-based earnings tied to new client conversions, in addition to base pay.
- Bachelor’s degree in Marketing, Communications, Public Relations, or a related field.
- 2–4 years of marketing and outreach experience, preferably in healthcare, pediatric and adult home health, or therapy services.
- Strong writing, editing, and design skills, with the ability to communicate effectively with families and clinical professionals.
- Proficiency in Microsoft Office and design platforms such as Canva (Adobe Creative Suite a plus).
- Experience with email marketing tools (e.g., Mailchimp), social media platforms, and basic website updates (e.g., WordPress).
- Highly organized, detail-oriented, and comfortable working in a fast-paced, family-focused environment.
- Knowledge of therapy and pediatric and adult home health services and terminology (OT, PT, ST, nursing, etc.).
- Experience in community outreach or working with families of children with disabilities.
- Warm, professional communication style that resonates with both families and healthcare professionals.
- Bilingual abilities are a plus.
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is regularly required to use hands to handle objects, tools, or controls and communicate effectively with other people. The employee is occasionally required to stand, walk, sit, and reach with hands and arms.Working Conditions:
Work is generally performed in an office environment; however, some work may be in home or clinical settings. May be exposed to occupational hazards such as communicable diseases, harmful chemicals, and/or disoriented or combative patients. Lifting up to 50 lbs. may be required. Alertness and careful attention to detail are necessary to avoid injury. Must be able to work under stress and be emotionally capable of coping with changes in activity.Equipment Used:
Computer based applications such as Microsoft Office Suite, electronic health record system, accounting system. Office equipment used such as desktop/laptop/tablet computers, copiers, printers, scanners and fax machines.Powered by JazzHR