(USA) Manager, Marketing Planning And Strategy

Walmart

  • Bentonville, AR
  • $80,000-155,000 per year
  • Permanent
  • Full-time
  • 2 days ago
Position Summary...What you'll do...Manager, Social Media Content Strategy & OperationsAbout the RoleYou get to manage social for the 8th largest retailer in the US with millions of devoted members who aren't shy about telling us how much they love us (and occasionally what they might change - we really listen!). You'll help support our community management team field comments from super fans tagging us in their haul videos, assist with the entire process of content creation from concepting to creation to posting, oversee execution of innovative social campaigns, and help craft answers for the occasional 'When are you bringing back the take and bake pizza?!'"We're looking for someone:
  • Who is culture obsessed, crazy for content, and knows the trend before it's trending
  • who understands that social is more than vanity metrics-it's about building communities that drive real business results
  • who can be a social media architect, crafting content strategies across platforms that resonate with our members and ultimately drive our business goals
  • who embraces a challenger mentality, using creativity and innovation to outsmart the competition
  • who recognizes that working with members instead of customers presents unique opportunities you won't find at any other retailer
In this pivotal role, you'll be responsible for one of our most visible marketing channels in the company. You'll partner closely with senior leadership to transform our warehouse retail brand's social presence.This is your chance to make a significant impact in an organization that's ready to elevate its social approach from channel-specific optimization to a holistic content strategy driving both organic engagement and paid media performance. And who knows? In this team, we believe social media managers can be future CMOs.You'll Make an Impact By:
  • Partnering with the Senior Manager to implement the content strategy, ensuring every detail is managed with precision and purpose
  • Overseeing the strategy and creative execution of our most important social media campaigns-working hand in hand with our world-class agencies on both the creative and paid media sides
  • Applying deep knowledge of social publishing tools (preferably Sprinklr) with meticulous attention to tagging, metadata, and quality assurance to enable accurate reporting and insights
  • Leading the strategy for our innovative "My Local Social" program, including content direction and technology implementation through our custom employee mobile application
  • Managing communications with internal stakeholders across email, mobile, direct mail, and social media to ensure a consistent customer experience and brand alignment
  • Collaborating with partners and internal associates to ensure all creative output aligns with our overall brand strategy and content territories
  • Partnering with the Director on campaign performance data and calculating ROI of programs/initiatives to drive continuous improvement
  • Building relationships with cross-functional teams to ensure consistent implementation of briefs across all channels
You'll Sweep Us Off Our Feet If You Have:
  • 5+ years of experience in social media marketing, content strategy, or digital marketing, preferably in retail or e-commerce
  • Exceptional understanding of social media platforms, content strategy, and publishing tools (Sprinklr experience strongly preferred)
  • Growing analytical skills with experience in social media metrics, reporting, and translating data into actionable insights
  • Experience supporting organic and paid social media strategies to create cohesive customer journeys
  • A proven track record of driving collaborative success across marketing, merchandising, and technology teams
  • Outstanding attention to detail balanced with strategic thinking capabilities
  • Experience leading local or community-focused social initiatives
  • Excellent project management skills with the ability to manage multiple priorities simultaneously
  • A love for digital content with the hard skills to pick up a phone to make content yourself
At Sam's Club, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet!‎ - Health benefits include medical, vision and dental coverage‎ - Financial benefits include 401(k), stock purchase and company-paid life insurance‎ - Paid time off benefits include PTO, parental leave, family care leave, bereavement, jury duty, and voting. You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable.‎For information about PTO, see .‎ - Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.‎ Live Better U is a company paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.‎ Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.‎For information about benefits and eligibility, see .‎ The annual salary range for this position is $80,000.00-$155,000.00‎ Additional compensation includes annual or quarterly performance bonuses.‎‎‎‎‎Minimum Qualifications...Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.Bachelor's degree in Business, Marketing, Communications, or related field and 1 year's experience in marketing or related field OR 5 years'
experience in marketing or related field.Preferred Qualifications...Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.Marketing or related fieldMasters: Business AdministrationPrimary Location...2101 Se Simple Savings Dr, Bentonville, AR 72712-4304, United States of AmericaAbout Sam's ClubSam Walton opened the first Sam's Club in 1983 to meet a growing need among customers who wanted to buy merchandise in bulk. Since then, Sam's Club has grown rapidly, opening more than 600 clubs in the U.S. and 100 clubs internationally. By offering affordable, wholesale merchandise to members, Sam's Club helps make saving simple for families and small business owners.Sam's Club employs about 110,000 associates in the U.S. The average club is 134,000 square feet and offers bulk groceries and general merchandise. Most clubs also have specialty services, such as a pharmacy, an optical department, a photo center, or a tire and battery center.Sam's Club is an Equal Opportunity Employer- By Choice. We believe we are best equipped to help our associates, customers, and the communities we serve live better when we really know them. That means understanding, respecting, and valuing unique styles, experiences, identities, abilities, ideas and opinions- while being welcoming of all people.Hello, NW ArkansasWith over 200 miles of trails, an emerging locally-sourced food scene, the world-renowned Crystal Bridges Museum-NWA has something for everyone.ArtCrystal Bridges MuseumCelebrate the American spirit in a setting that unites the beauty of art and the power of nature.CultureWalton Arts CenterArkansas' premiere center for visual arts and entertainment.EducationThe AmazeumAn interactive children's museum that's fun for the whole family.CommuneBotanical Gardens42 acres of premiere public garden space.ExploreDevil's Den State ParkLocated on 2,500 acres, Devil's Den State Park is the perfect place to explore Arkansas' natural beauty.come togetherFayetteville SquareThe best of shopping and restaurants, right in the heart of Fayetteville.All the benefits you need for you and your family
  • Multiple health plan options, including vision & dental plans for you & dependents
  • Free Membership and discounts in fresh produce
  • Financial benefits including 401(k), stock purchase plans, life insurance and more
  • Paid education assistance with college degrees through our Live Better U program
  • Parental Leave
  • Pay during military service
  • Paid time off - to include vacation, sick leave and parental leave
  • Short-term and long-term disability for when you can't work because of injury, illness, or childbirth
Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to specific plan or program terms. For information about benefits and eligibility, see .

Walmart