Project Employee - Marketing Analytics Manager - WNBA

NBA

  • New York City, NY
  • $100,000-110,000 per year
  • Temporary
  • Full-time
  • 2 months ago
WORK OPTION: The NBA currently provides eligible employees the option of working remotely one day per week.This is a temporary position with an expected duration not to exceed (10) months.Position Summary
This position is part of the Fan Acquisition and Engagement team at the WNBA, dedicated to growing the WNBA's fan base and driving engagement of new and current fans. This position's goal will be to drive growth through data-driven decision-making by analyzing marketing campaign performance and fan behavior. Success in this role requires the ability to bridge the gap between user base/campaign performance data and actionable insights, as well as the ability to influence and collaborate with channel owners to implement any recommendations. Ideal candidates will be highly tactical self-starters with a background in marketing analytics and a passion for sports.Major Responsibilities:
  • Track and report on how marketing campaigns drive fan interest, acquisition, engagement, and retention across the WNBA's digital and non-digital platforms via manual pulls and automated dashboards
  • Focus heavily on marketing attribution across WNBA's direct-to-consumer products (WNBA App, League Pass), as well as CRM database and performance (Push Notifications, In-App Messages, In-Browser Messages, Email)
  • Build tracking links for digital destinations to track conversions across various channels
  • Provide real-time insights and strategic recommendations to marketing channel owners, such as spend allocation and audience targeting
  • Assist with A/B test design that yields improvements to our fan strategies and lifts conversion rates
  • Assist in the development of marketing goals based on historical and anticipated trends, including projected channel contribution
  • Partner closely with Marketing Technology lead to enhance access to data and insights across marketing programs
  • Assist in the upkeep and optimization of the WNBA's Marketing Mix Model (MMM) - including data collection, data QA, model evaluation, and output insights
Required Skills/Knowledge:
  • 4-5+ years' experience working in a marketing/customer analytics role; Paid media experience a plus
  • Broad understanding of digital marketing analytics and the role of digital analytics and marketing platforms in evaluating the performance of Web, Mobile App, and CTV campaigns; Experience with Amplitude, Appsflyer, and/or Braze is a plus
  • Must be proficient in SQL, understand how to design and evaluate data models, and can closely partner with data engineers and architects to generate data sets needed to power analysis
  • Advanced proficiency in developing reports using data visualization tools (most notably Tableau or PowerBI)
  • Strong verbal and written communication skills with the ability to convert complex findings and large data sets into insightful, concise, and easily digestible reports and presentations
  • Ability to handle multiple tasks at once with a precise and highly detail-oriented approach
  • Comfortable building out and documenting complex processes
Salary Range: $100,000 - $ 110,000Job Posting Title: ProjectThe NBA does not accept unsolicited resumes from search firms or any other third parties. Any unsolicited resume sent to the NBA will be considered NBA property, and the NBA will not pay a fee should it hire the subject of any unsolicited resume.The NBA considers applicants for all positions on the basis of merit, qualifications, and business needs, and without regard to race, color, national origin, religion, sex, age, disability, sexual orientation, gender identity, alienage or citizenship status, ancestry, marital status, genetic predisposition or carrier status, veteran status, familial status, status as a victim of domestic violence, or any other status or characteristic protected by applicable federal, state, or local law.The NBA is committed to providing a safe and healthy workplace. To safeguard our employees and their families, our visitors, and the broader community from COVID-19, and in consideration of recommendations from health authorities and the NBA's own advisors, any individual working onsite in our New York and New Jersey offices must be fully vaccinated against COVID-19. The NBA will discuss accommodations for individuals who cannot be vaccinated due to a medical reason or sincerely held religious belief, practice, or observance.About the WNBA
The WNBA is a bold, progressive basketball league that stands for the power of women. Featuring 12 teams, the W is a unique sports property that combines competition and entertainment with a commitment to diversity and inclusion and social responsibility. Through its world-class athletes, the in-game fan experience, TV and digital broadcasts, digital and social content and community outreach programs, the league celebrates and elevates the game of basketball and the culture around it.

NBA