Customer Marketing Manager - Customer Storytelling

Qualtrics

  • Seattle, WA
  • Permanent
  • Full-time
  • 1 month ago
At Qualtrics, we create software the world’s best brands use to deliver exceptional frontline experiences, build high-performing teams, and design products people love. But we are more than a platform—we are the creators and stewards of the Experience Management category serving over 18K clients globally. Building a category takes grit, determination, and a disdain for convention—but most of all it requires close-knit, high-functioning teams with an unwavering dedication to serving our customers.When you join one of our teams, you’ll be part of a nimble group that’s empowered to set aggressive goals and move fast to achieve them. Strategic risks are encouraged and complex problems are solved together, by passing the mic and iterating until the best solution comes to light. You won’t have to look to find growth opportunities—ready or not, they’ll find you. From retail to government to healthcare, we’re on a mission to bring humanity, connection, and empathy back to business. Join over 5,000 people across the globe who think that’s work worth doing.Customer Marketing Manager – Customer StorytellingWhy We Have This RoleAt Qualtrics, we put our customers at the heart of everything we do. We’re looking for a modern customer marketer who thrives on crafting powerful stories that showcase real-world impact. As the Customer Marketing Manager for Customer Voice & Storytelling, you’ll lead the strategy and execution of customer evidence programs that fuel brand awareness, drive adoption, and build long-term advocacy. From compelling customer videos to high-impact event stagecraft and social amplification, you’ll ensure the voice of our customers is infused across the entire journey. This role is ideal for a creative strategist who is equal parts storyteller, producer, and customer champion—someone who can turn customer experiences into brand-defining moments and help our customers shine.How You’ll Find Success
  • Build credibility by proving the real-world value of Qualtrics through authentic, high-impact customer evidence—powering sales conversations, media moments, and thought leadership
  • Shape the brand narrative by bringing the voice of our customers to the forefront, influencing how we position ourselves in the market and how we show up in the world
  • Amplify advocacy by helping transform satisfied customers into champions—elevating their stories and voices on stage, in content, through press, and across social
  • Drive revenue by equipping sales and marketing teams with powerful proof points that unlock new deals, accelerate adoption, and expand customer relationships
  • Manage the story and content pipeline end-to-end with excellent project management and cross-functional collaboration
  • Demonstrate deep empathy for customers and a passion for turning their success into stories and guidance for others
  • Use a mix of storytelling, production, and customer advocacy to create brand-defining moments
How You’ll Grow
  • Lead high-impact customer evidence and storytelling initiatives that elevate your strategic narrative and content leadership skills
  • Develop expertise in building and scaling customer-led best practice content that drives adoption, usage, and expansion
  • Hone your skills in modern storytelling formats, event stagecraft, executive speaker prep, and multimedia production
  • Grow your visibility as a trusted customer advocate—representing customer voice in strategic campaigns, launches, and flagship events
Things You’ll Do
  • Source, develop, and produce powerful customer success stories that showcase measurable outcomes and innovation across case studies, videos, executive quotes, win wires, and spotlight features
  • Develop customer-led best practice guides, playbooks, and resources that help other customers adopt, expand, and succeed
  • Leverage AI to design scalable processes for sourcing, drafting, localizing, and repurposing customer stories and best practice content globally
  • Lead the strategy for featuring customer voices at strategic first- and third-party events, sourcing and prepping customer speakers, and ensuring compelling stage presence
  • Collaborate with PR, social, and content teams to amplify customer stories, insights, and best practices across owned and earned channels using modern storytelling formats
  • Support programs that grow customers into long-term advocates and thought leaders with co-marketing, community content, and recognition moments
  • Maintain a scalable pipeline and asset library for stories and best practices, defining and tracking success metrics around evidence usage and business impact
  • Communicate results to stakeholders and keep the business informed on new proof points
What We’re Looking For On Your Resume
  • 5–7+ years in customer marketing, content marketing, brand storytelling, or related roles with proven success developing customer evidence and best practice content for a B2B brand
  • Strong writing and editing skills with experience producing multi-format content and practical how-to resources
  • Experience managing customer speakers or customer-facing stage moments
  • Excellent project management and cross-functional collaboration skills
  • Deep empathy for customers and passion for turning their success into stories and guidance for others
  • Experience in B2B SaaS, particularly within customer-led or product-led growth environments
  • Background in journalism, brand storytelling, or instructional content creation
  • Skills in measuring content performance and scaling distribution channels
  • Experience designing customer recognition or advocate/champion programs
  • Ability to coach customers to share insights and tell their own stories effectively
What You Should Know About This Team
  • We put customers at the center and collaborate deeply across sales, marketing, product, events, and communications teams
  • We’re focused on building high-impact programs that fuel brand awareness, adoption, advocacy, and revenue growth
  • You will have significant ownership to lead storytelling and customer advocacy initiatives that create brand-defining moments
  • The team values creativity, strategic thinking, and cross-functional partnership
  • We’re committed to your growth—offering opportunities to develop storytelling, production, event stagecraft, and content leadership skills
Our Team’s Favorite Perks and Benefits
  • Culture: A vibrant work environment that encourages collaboration, creativity, and work-life integration.
  • Team Engagement: Opportunities for team-building activities, company-wide celebrations, and a supportive community.
  • Health and Wellness: Competitive health coverage, wellness stipends, and an annual experience bonus to enhance your personal and professional life.
The Qualtrics Hybrid Work Model: Our hybrid work model is elegantly simple: we all gather in the office three days a week; Mondays and Thursdays, plus one day selected by your organizational leader. These purposeful in-person days in thoughtfully designed offices help us do our best work and harness the power of collaboration and innovation. For the rest of the week, work where you want, owning the integration of work and life.Qualtrics is an equal opportunity employer meaning that all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other protected characteristic.Applicants in the United States of America have rights under Federal Employment Laws:, ,Qualtrics is committed to the inclusion of all qualified individuals. As part of this commitment, Qualtrics will ensure that persons with disabilities are provided with reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please let your Qualtrics contact/recruiter know.Not finding a role that’s the right fit for now? Qualtrics Insiders is the one-stop shop for all things Qualtrics Life. Sign up for exclusive access to content created with you in mind and get the scoop on what we have going on at Qualtrics - upcoming events, behind the scenes stories from the team, interview tips, hot jobs, and more. No spam - we promise! You'll hear from us two times a month max with fresh, totally tailored info- so be sure to stay connected as you explore your best role and company fit.For full-time positions, this pay range is for base per year; however, base pay offered may vary depending on location, job-related knowledge, education, skills, and experience. A sign-on bonus and restricted stock units may be included in an employment offer. Full-time employees are eligible for medical, dental, vision, life and disability, 401(k) with match, a wellness reimbursement, mental health benefits, and an experience bonus. For a detailed look at our benefits, visit .Washington State Annual Pay Transparency Range$111,000—$202,000 USD

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