Marketing Database Specialist

• Competitive salary of $31.26/hr. with discretionary performance bonuses 2x a year!
• Complimentary meals and covered team member parking.
• Fully paid medical, prescription drug, dental and vision coverage for you and competitive premiums for your dependents.
• Employer-paid life insurance, long-term disability, and accidental death and dismemberment coverage. Flexible Spending Account options for health care expenses.
• Company-paid gaming licenses (Class B & Class A)
• Variety of additional voluntary benefits and retirement plans.

• Exemplifies MCR’s values and set a great example by always demonstrating excellent guest service and professionalism.
• Utilize the Preferred Players Club database and CMP to maximize and track promotions.
• Set up offers in applicable system software ensuring accurate content and timely delivery within budget.
• Create and manage direct mail production schedule and calendar.
• Create and maintain automated processes in player tracking system (i.e., CMP) for pulling mailing lists, creation of tag codes, monitoring/auditing and creation of prize codes.
• Build and maintain casino marketing dashboards and reports to evaluate the effectiveness of key attraction and retention programs.
• Proactively monitor and approve tag and prize codes are compliant with promotion rules, and levels.
• Consistently review player tracking system to identify player point roll off, missing/adjusting Free Play, merged and purged account verification, and verification of various other promotional activity and voids.
• Perform analysis on casino marketing programs and give recommendations on possible changes.
• Maintain accurate ban and applicable adjustments.
• Responsible for tracking expenses related to direct mail programs.
• Provide assistance to appropriate staff in regard to the Player Tracking System; including but not limited to Direct Mail redemptions, tracked casino play and other club awards.
• Keep current on all available training and/or updates available for SDS and or CMP System(s).
• Create reports and documents for use of the Marketing department for analytical and promotional purposes.
• Coordinate Direct Mail strategic efforts with Strategic Agency and Consultants
• Ensure the accuracy of all direct mail and promotional materials and rules.
• Field guest and team member inquiries related to direct marketing initiatives.
• Maintain data integrity of databases.
• Maintain promotional files and historical information.
• Promote positive guest relations in person, by phone and via correspondence, invitations, and direct mailings.
• Creates, maintains, and facilitates a positive and safe work environment; promotes positive team member relations and reports issues to the appropriate personnel.
• Perform other duties as assigned.

• AA/AS or BS/BA Degree in Marketing or related field preferred.
• Five (5) years casino marketing database experience including player tracking, direct mail/marketing and analytics required.

• Demonstrate proficiency and advanced skills in the use of Microsoft Office applications and exhibit proficient knowledge of player tracking and database software.
• Knowledge and skill in direct marketing processes, program analysis, maintenance, elasticity and adjustments.
• Exhibit proficiency in writing and executing intermediate to advanced SQL queries.
• Exhibit proficiency in advanced Excel skills - PowerPivot and Power Query
• Demonstrate experience developing casino marketing dashboards using visualization solutions like Power BI or similar.
• Ability to develop and maintain marketing automation software.
• Ability to normalize marketing related reports and analyses and recommend adjustments to marketing programs based on cost verses profit analysis.
• Knowledge and skills of direct marketing plans and activities.
• Ability to effectively communicate both verbally and in writing. Read, write and speak English fluently.
• Ability to stay organized and handle working on multiple tasks at the same time with speed, efficiency and attention to detail.

• Availability – Ability to work different shifts, holidays, weekends, and nights to support a 24/7 operation.
• Physical – Ability to maneuver in all areas of casino, ascent/descent from stairs, frequent standing, walking, sitting, reaching, stooping, kneeling, or crouching, and/or prolonged periods of time focusing on tasks. Ability to lift at least 25 lbs. May regularly need to lift/ move, push or pull up material or boxes necessary to the job function, with or without assistance.
• Environment – Exposure to environmental tobacco smoke (ETS) while working and traversing on the gaming floor.

• Wisdom: Learn, Share, Grow
• Respect: Earn it, Show it
• Integrity: Earn Trust Through Honesty
• Fun: Bring Smiles to Everyone

Muckleshoot Casino