Social Media Manager - Beauty - Cosmetics

• Manage and maintain the brand's social media platforms, including but not limited to Instagram, Facebook, TikTok, Pinterest, and YouTube.
• Develop and execute social media campaigns that align with the brand's vision and mission.
• Plan, schedule, and post content across all social media platforms.
• Create engaging content such as graphics, videos, and copy that align with the brand's marketing strategy.
• Monitor and analyze social media metrics and provide monthly reports on social performance and strategy.
• Collaborate with our marketing and creative teams to ensure that social media content aligns with overall brand campaigns.
• Stay up-to-date with social media trends and suggest new strategies to engage consumers and drive sales.
• Manage influencer campaigns and collaborations to increase brand awareness and build relationships with key influencers in the industry.
• Respond to customer inquiries and comments on social media platforms in a timely and professional manner.

• Responsible for keeping track of influencers posting and participation.
• Build creative assets via Canva or other creative suites in advance for the various social platforms.
• Follow the lead of the Creative team for branding direction while providing support and insight into social media initiatives and strategies.
• Provide research-driven recommendations and ensure on-time delivery of assets.
• Edit and create video content that will be optimized for each platform.
• This position will play an integral role in supporting the Communications, PR, Brand and Creative Team.
• This position will work closely with Brand Owner and help the Brand Owner strategize how to incorporate relevant brand posts, stories, and reels onto their account for cross promotion and branding.

• You will be responsible for all content output across all channels, from content calendar planning and management, through to content creation, scheduling and pushing content live.
• Build and engage communities on Facebook, TikTok and Instagram via all relevant social outlets, reels, stories, posts, contests, etc.
• Pre-plan and attend corporate events and special brand related events, photo shoots and provide social coverage maintaining brand guidelines and content initiatives.
• Potential for international and local travel following COVID vaccination and lifted travel bans for international meetings and brand events.
• Stay up to date on current and upcoming trends and innovations in social media landscape, particularly in the luxury make up industry, and communicate these to management for implementation into strategy.
• Ensure Brands remain innovative in the space.
• Create and distribute monthly internal eNewsletter to ensure all departments are aware of social media activities.
• Monitor Beauty Advisor Instagram accounts and provide guidance and constructive feedback on their content.
• Filter and appropriately address general press inquiries.

• Bachelor's degree in English, journalism, marketing, communications, or related field.
• 5+ years of experience in media/social media and or journalistic industry.
• Must be passionate about Cosmetics and the beauty industry.
• Must possess strong communication skills.

• Experience with CapCut or other video edits applications is a must
• Experience using social media scheduling tools like later or planoly is a must
• Confident creating content that focuses on cosmetics.
• Experience managing and growing brands on social media.
• Willingness to travel, sometimes on short notice.
• Or combination of equivalent experience, education, and training.

• Ability to multi-task, focus on priorities and maintain attention to detail.
• Strong organizational and time management skills.
• Problem solving skills.
• Self-motivated, with the ability to work in teams and build good working relationships.
• Excellent interpersonal skills and follow-up skills.
• Proficient with analytics tools (Google Analytics, FaceBook Analytics, etc.).
• An ability to recognize good design and maintain a consistent aesthetic.
• Strong writing skills.

• Annual Conferences and Product related events (including but not limited to photo shoots, promotional events, etc.)
• Local and regional - 15% travel
• May include travel by air, car, boat, public transportation.

Market America