Business Analyst
Camping World
- Lincolnshire, IL
- Permanent
- Full-time
- Collect, analyze, and interpret web data to identify trends, patterns, and opportunities.
- Develop and maintain analyses to track key performance indicators (KPIs) related to website traffic, user behaviour, product pathing, and conversion rates.
- Define and implement customer segmentation strategies based on demographic, behavioural, and transactional data.
- Collaborate with data science, marketing, and sales teams to identify target customer segments for personalized marketing campaigns.
- Continuously refine segmentation models to improve targeting accuracy and campaign effectiveness.
- Merge disparate data sources to create a unified view of customer behavior and preferences.
- Apply statistical techniques to analyze large datasets and extract meaningful insights.
- Identify correlations, causations, and predictive patterns to inform strategic decision-making.
- Assess data quality and consistency, and develop strategies for data cleansing and normalization.
- Implement data validation procedures to ensure accuracy and reliability of analysis results.
- Work closely with MarTech, Web Analytics, and IT teams to resolve data quality issues and optimize data collection processes.
- Prepare clear and concise reports, presentations, and visualizations to communicate insights to executive stakeholders.
- Tailor insights to address specific business objectives and decision-making needs.
- Present findings in a compelling manner, highlighting actionable recommendations and potential business impact.
- Proven experience as a Business Analyst or similar role, with a focus on customer segmentation and web analytics re: CPA, CPC, and ROAS.
- Bachelor's or advanced degree in Economics, Statistics, Computer Science, Hard Sciences or a related field preferred.
- Proficiency in Python and SQL for data manipulation, analysis, and visualization.
- Strong analytical skills, with the ability to translate complex data into actionable insights.
- Excellent communication and presentation skills, with the ability to convey technical concepts to non-technical stakeholders.
- Detail-oriented mindset with a commitment to data accuracy and integrity.
- Ability to work independently and collaboratively in a complex industry.