
Social Media Specialist I
- Carlsbad, CA
- $63,700-78,645 per year
- Permanent
- Full-time
- Monitor and respond to DMs and comments across social channels (primarily Instagram and TikTok) in Vuori’s voice
- Engage with tagged content, mentions, and relevant conversations to foster authentic connections
- Surface UGC, customer feedback, and cultural trends for the team
- Partner with Customer Service on Kustomer responses and escalate inquiries as needed
- Coordinate with Influencer, Athlete, and Retail Marketing teams to align on calendars and ensure coverage of key partners and events
- Assist with posting and scheduling content across channels
- Proactively engage with tagged and partner content to build visibility
- As needed, capture behind-the-scenes and lifestyle content during shoots, events, or retail activations
- Provide light editing of video and photo content for social (Stories + TikToks)
- Contribute creative ideas and trend-inspired concepts for future content
- Work closely with the Sr. Social Media Manager and Content team to align tone, voice, and engagement strategies
- Conduct regular competitor analysis, social listening, and performance reporting to share insights and opportunities with the team
- Stay current on platform best practices, emerging creators, memes, and engagement tactics
- Share ideas to help shape campaigns and storytelling moments
- 1+ years of experience in a social media, content, or community role
- Strong written communication skills with a natural, approachable tone
- Familiarity with Instagram, TikTok, Facebook, and YouTube
- Passion for social media, content creation, and digital culture
- Detail-oriented and organized; able to manage multiple conversations and tasks at once
- Basic editing skills in tools such as Canva, CapCut, InShot, or Adobe Creative Suite a plus
- Health Insurance
- Savings and Retirement Plan
- Employee Assistance Program
- Generous Vuori Discount & Industry Perks
- Paid Time Off
- Wellness & Fitness benefits