
Sr. Director of Marketing Strategy, Analytics, and Engineering
- San Francisco, CA
- Permanent
- Full-time
- Create a forward looking point of view on the future of marketing and how we'll drive success.
- Define and drive global marketing strategies through actionable data and deep customer insight.
- Build, mentor, and scale the marketing strategy, analytics and data activation teams, fostering a culture of experimentation and measurable impact.
- Lead annual/quarterly planning, forecasting, and OKR setting to guide execution across all marketing functions.
- Partner across Marketing, Finance, and the GTM org to align go-to-market and growth strategies.
- Own and Drive Marketing spend efficiencies, ROI analysis, optimization initiatives, and development of executive-ready dashboards.
- Bachelor's degree in Marketing, Business, Analytics, or a related field.
- 10+ years in marketing strategy, data analytics, or related functions, with 5+ years of people leadership.
- Expertise with analytics and BI tools (e.g., Tableau, Salesforce).
- Strong communication, leadership, and cross-functional collaboration skills.
- Advanced degree (MBA or similar) strongly preferred.
- Experience in SaaS, tech, or high-growth environments preferred.
- Certification in marketing analytics or data science is a plus.
- Passion for innovation, storytelling, and customer-centric thinking
- Based in Colorado, Hawaii, Illinois, Maryland, Massachusetts, Minnesota, Vermont or Washington D.C. : $223,300 - $279,200.
- Based in New York, New Jersey, Washington State, or California (outside of the San Francisco Bay area): $236,500 - $295,600.
- Based in the San Francisco Bay area, California: $262,700 - $328,400.
- This role may be eligible to participate in Twilio's equity plan and corporate bonus plan. All roles are generally eligible for the following benefits: health care insurance, 401(k) retirement account, paid sick time, paid personal time off, paid parental leave.