Manager, Marketing/Media Analytics

VML

  • New York City, NY
  • Permanent
  • Full-time
  • 24 days ago
Manager, Client AnalyticsWHO WE ARE LOOKING FORVML is seeking a Manager, Client Analytics to manage the execution of analytics initiatives for key clients. The ideal candidate is a data-driven leader who turns complex data into actionable insights that impact marketing outcomes. This role requires strong communication and technical skills to lead analytics projects from conception through to delivery.WHAT YOU'LL DOClient Leadership○ Lead day-to-day analytics deliverables across multiple client accounts, ensuring high-quality insights are provided on time.○ Partner with client teams to define analytics goals, ensuring alignment with client business objectives.○ Act as the analytics subject matter expert during client meetings, clearly explaining data-driven insights and recommendations.Strategic Development○ Design and implement robust measurement frameworks that support client growth, including dashboards, reports, and performance analyses.○ Lead the development of test-and-learn approaches to optimize client marketing strategies.○ Collaborate with senior analytics leadership to ensure that client strategies incorporate innovative methodologies and technologies.Cross-Functional Collaboration○ Work with internal teams (e.g., data science, engineering) to gather data and develop insights for clients.○ Ensure effective collaboration with external partners, optimizing data and tool integration for clients.○ Provide feedback and recommendations to continuously improve analytics offerings for clients.Innovation & Industry Leadership○ Stay updated on the latest analytics trends and innovations, sharing best practices with both internal teams and clients.○ Foster a culture of knowledge-sharing and thought leadership across the analytics team.WHAT YOU WILL NEED
  • 4+ years of experience in an analytics role within marketing or media-related industries.
  • Expertise in data analysis, visualization, and reporting tools, such as Tableau or Power BI.
  • Strong client communication and presentation skills, with the ability to translate complex data into clear insights.
  • Experience working in a fast-paced, matrixed organization with multiple stakeholders.
Bonus Points
  • Experience with advanced analytics techniques such as econometric modeling, A/B testing, and machine learning.
  • Familiarity with VML/WPP ecosystem and media measurement.

VML