Regional Country Manager Caribbean (Key markets)
- Miami, FL
- $150,000-190,000 per year
- Permanent
- Full-time
- Represent Sazerac’s values and leadership culture both internally and externally across “CKM”.
- Be a visible, trusted leader with strong presence in-market, engaging regularly with distributor partners, key customers, and internal stakeholders.
- Lead the business across third-party distributors, shaping and executing the 3-year growth ambition with clear KPIs and strong cross-functional alignment (Marketing, Finance, Supply Chain, Legal, Compliance).
- Build a sustainable competitive advantage through disruptive Route-to-Market strategies tailored to each country’s structure, regulatory environment, and consumer behavior.
- Develop strategic relationships with top regional customers, ensuring alignment through Joint Business Plans and tailored execution models by channel (Modern Trade, Traditional, CVS, On-Trade, etc.).
- Take direct accountability for selected key account negotiations and performance delivery.
- Partner with regional marketing teams to build consumer-led activation plans, ensuring execution excellence across channels.
- Support brand prioritization and ensure investments are ROI-driven and aligned with market-specific opportunities.
- Ensure full visibility of sell-out, ROS, distribution, and execution KPIs across markets.
- Lead implementation of performance scorecards, tracking progress and enabling fast, data-driven decisions.
- Lead portfolio strategy and pricing architecture to optimize market competitiveness and financial contribution.
- Regularly review financial levers (e.g., transfer prices, trade terms, promotional ROI) to enhance Net Sales and Brand Contribution.
- Build and empower a high-performing, cross-functional team that thrives in a lean structure.
- Support and lead the development of distributor capabilities, ensuring they are equipped to execute Sazerac’s strategy with excellence.
- Establish mirrored ways of working with distributor partners, promoting agile decision-making and joint planning routines.
- Stay ahead of market trends, regulatory shifts, and consumer behavior, translating insights into actionable commercial strategies.
- Identify white space opportunities and barriers to growth, driving a proactive agenda to unlock them.
- Ensure full compliance with local regulatory frameworks and internal governance standards.
- Optimize logistics and supply chain collaboration to ensure efficiency, cost control, and service levels.
- Communicate with clarity, purpose, and consistency across all levels — from field teams to regional & global stakeholders.
- Engage in regular career development discussions, drive personal growth through PDS, and model Sazerac’s leadership principles.
- Entrepreneurial mindset with the agility to thrive in complex, fast paced, and matrixed environments. Learning on the fly, action & drive for results oriented.
- Strong commercial skills: Coordinate the AOP process, Brand Plans, own S&OP, Trade Strategies and Cycle Brief, Joint customer plans, measure and evaluation.
- Ability to lead through others, deliver through others and navigate on lean structures.
- Self-motivated, innovative, and solution-oriented mindset, “make-it-happen”
- Skilled in managing and leading Key Accounts / Customers with multicultural teams.
- Demonstrate the ability to work as a team (Cross-functional leadership & interaction / influential) as well as self-directed.
- Highly effective negotiation skills and deal closer.
- Strong Financial Acumen and full P&L management skills.
- Very well-articulated. Communicates a clear vision and priorities with strong planning and organizational
- Excellent analytical, interpersonal, communication and presentation
- Management skills and the ability to prioritize and improve / develop Way of workings and processes in full collaboration with internal teams, Key customers / Accounts and Agencies.
- Strong Customer Centricity oriented, ability to work with all levels of the organization from Field Level to Executive Management.
- Strong ability to launch & develop new brands / open new businesses successfully.
- Strong Key Accounts (focus on CVS’s and local / international players) management and capabilities development background.
- Excellent oral & written communication skills.
- Fluent in Spanish & English.
- Proficient in Microsoft Office Suite, CRM tools, and digital commercial platforms (Power BI, Salesforce, Nielsen/Circana, etc.)
- Open to frequent regional and international travel.
- 8+ years of relevant Sales/Marketing experience, ideally within premium Spirits, Beverage, or FMCG industries (Coca-Cola, Beer companies, Mondelez, Red Bull, Nestle, BAT, P&G, Philipps Morris are highly desirable).
- 6+ years Distributors management, Key Account commercial roles, managing international and national customers.
- 3+ years of On-Premise experience, with strong exposure to brand building, advocacy, and outlet segmentation strategies.
- 4+ years of experience in pricing strategy, with a solid understanding of Net Revenue Management (NRM) and financial optimization.
- 5+ years leading the development and execution of commercial or market entry strategies, with a proven track record of delivering growth.
- 3+ years of experience in budgeting, planning, and/or financial analysis, with full P&L ownership and performance accountability