Global Head of Digital Marketing & Content

FactSet

  • New York City, NY
  • $165,000 per year
  • Permanent
  • Full-time
  • 26 days ago
FactSet creates flexible, open data and software solutions for over 200,000 investment professionals worldwide, providing instant accessto financial data and analytics that investors use to make crucial decisions.At FactSet, our values are the foundation of everything we do. They express how we act and operate, serve as a compass in our decision-making, and play a big role in how we treat each other, our clients, and our communities. We believe that the best ideas can come from anyone, anywhere, at any time, and that curiosity is the key to anticipating our clients’ needs and exceeding their expectations.Global Marketing at FactSet focuses on driving awareness and demand for FactSet’s current and future solutions in support of company revenue goals. Through thought leadership, brand awareness initiatives and a consistent focus on the customer experience, we establish FactSet as a trusted partner helping to solve our client’s greatest challenges through the power of collaboration. All along the customers’ buying journey through retention, we partner with our business units, sales teams, and technology stakeholders to execute go-to-market strategies, deliver robust marketing programs and produce compelling content that attracts, engages, and converts qualified prospects and retains customers.The Director, Digital Client Experience is responsible for oversight and execution of our end-to-end digital marketing and demand generation strategy—including websites, SEO, SEM, AI, content strategy, paid social, content marketing, analytics, and reporting—to drive measurable growth, high-quality leads, and increased pipeline contribution. This is a highly collaborative role, where you will work with senior leadership and business stakeholders as well as functional teams across Marketing & Communications to understand short and long-term ASV goals and execute a digital strategy focused on enhancing FactSet's presence and managing the stages of the digital sales funnel.Working Locations: New York City | Boston | Norwalk, CT | LondonWorking Environment: HybridWhat You'll Do:Digital Strategy & Demand Generation
  • Collaborate with Product Marketing and Programs business leads to understand annual priorities, goals, budgets, and marketing plans.
  • Develop and execute demand generation strategies leveraging multi-channel campaigns, including ABM, content marketing, paid media, and web properties, to generate high-quality leads and drive pipeline growth, aligned to business objectives.
  • Partner with Marketing Operations to co-manage MarTech stack, ensuring seamless execution, measurement, and optimization of digital marketing initiatives.
  • Oversee strategy and execution of paid digital advertising (PPC, display, social, retargeting, and programmatic) to optimize CAC, ROAS, and pipeline contribution.
Website Leadership & Digital Experience
  • Own the global website strategy and execution, including roadmap, UX, design, content, analytics, SEO testing, and personalization, ensuring it is optimized for lead generation, engagement, and performance.
  • Implement and optimize AI-driven features, personalization, live chat, and interactive content to improve engagement and conversion rates.
  • Oversee website analytics and SEO, continuously refining the site experience, content strategy, and conversion flow.
Content Marketing & Thought Leadership & Brand Content
  • Lead the development and execution of a high-impact, multi-channel content strategy, including ads, website copy, blogs, white papers, eBooks, brochures, paid social, and content syndication, to drive demand generation and strengthen the FactSet brand.
  • Oversee and set the direction for content and messaging across FactSet channels (
, FactSet Insight blog, social, etc.), collaborating with Product Marketing, Programs, organic/external social teams, internal stakeholders, and agencies to amplify brand, event, and product awareness initiatives and deepen audience engagement. * Plan and deliver thought leadership and editorial content aligned to marketing objectives such as prospect nurturing, lead capture, pipeline growth, and ASV.Analytics, Optimization & Executive Engagement
  • Define and track key KPIs (e.g., MQLs, SQLs, pipeline contribution, lead rate, ASV, CPA).
  • Regularly analyze performance data, generate insights, and educate executive leadership on digital marketing effectiveness and opportunities.
  • Oversee and manage external agencies and vendors to accelerate growth marketing efforts.
Who You Are:
  • Bachelor's degree required.
  • 8-10+ years of experience in digital marketing strategy and execution, including website strategy and management.
  • Demonstrated experience with team and stakeholder management, either in-house or at an agency.
  • Experience with ownership of demand capture and collaboration on lead management workflow.
  • Experience with marketing content and thought leadership management.
  • Ownership of digital analytics.
What's In It For You:At FactSet, our people are our greatest asset, and our culture is our biggest competitive advantage. Being a FactSetter means:
  • The opportunity to join an S&P 500 company with over 45 years of sustainable growth powered by the entrepreneurial spirit of a start-up.
  • Support for your total well-being. This includes health, life, and disability insurance, as well as retirement savings plans and a discounted employee stock purchase program, plus paid time off for holidays, family leave, and company-wide wellness days.
  • Flexible work accommodations. We value work/life harmony and offer our employees a range of accommodations to help them achieve success both at work and in their personal lives.
  • A global community dedicated to volunteerism and sustainability, where collaboration is always encouraged, and individuality drives solutions.
  • Career progression planning with dedicated time each month for learning and development.
open to all employees that serve as a catalyst for connection, growth, and belonging.Learn more about our benefits .The budgeted salary for this position in the state of Connecticut and in NYC is $165,000 - $200,000. Salary is just one component of our compensation package and is based on several factors including but not limited to education, work experience, and certifications. Applicants must be legally authorized to work in the United States without the need for employer sponsorship, now or at any time in the future.Company Overview:FactSet (NYSE:FDS | NASDAQ:FDS) helps the financial community to see more, think bigger, and work better. Our digital platform and enterprise solutions deliver financial data, analytics, and open technology to more than 8,200 global clients, including over 200,000 individual users. Clients across the buy-side and sell-side, as well as wealth managers, private equity firms, and corporations, achieve more every day with our comprehensive and connected content, flexible next-generation workflow solutions, and client-centric specialized support. As a member of the S&P 500, we are committed to sustainable growth and have been recognized among the Best Places to Work in 2023 by Glassdoor as a Glassdoor Employees’ Choice Award winner. Learn more at and follow us on and .At FactSet, we celebrate difference of thought, experience, and perspective. Qualified applicants will be considered for employment without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, disability, protected veteran status or other characteristics protected by law. FactSet participates in E-Verify

FactSet