Head of Marketing & Audience Recruitment, Data and Digital for influence group

CloserStill Media

  • New York City, NY
  • Permanent
  • Full-time
  • 1 month ago
WHO WE ARE:CloserStill Media runs over 80 market-leading business exhibitions in the learning, healthcare, technology, and veterinary sectors, with events in the UK, Europe, the USA and Asia. Our portfolio includes some of the fastest-growing and often award-winning events, including the London Vet Show, Cloud Expo Europe, Data Centre World, The Pharmacy Show, Learning Technologies, DevLearn and The Dentistry Show. We are the envy of the events sector with over 60 major industry awards, including The Sunday Times #39; Top 100 Best Companies to work for three years in a row in 2018, 2019 and 2020! We have exciting growth plans over the next two to three years and are looking for ambitious and motivated people to join our award-winning teams.WHO WE ARE LOOKING FOR:CloserStill Media is seeking an experienced Head of Marketing, Data and Digital who wants to join the influence group team. Founded in October 2013 by Michael P. Owens and Michael McCarthy, influence group set out to transform the world of B2B events and custom content. Recognizing the diminishing impact of traditional conferences and trade shows, they envisioned a new model—events that business leaders would actually want to attend and where sponsors would see meaningful returns. Over the past decade, influence group has grown from a duo to an international team of diverse and dedicated professionals. influence group has consistently delivered invigorating events, content, and communities that stand out from traditional conferences and trade shows. Our passion lies in connecting people to ignite innovation and drive meaningful progress.THE ROLE:This role leads all marketing and audience recruitment efforts. The role is responsible for building a long-term scalable marketing and audience organization that is driven by deep analysis of data to help drive the most effective strategy, clear KPIs to manage the business and continual improvement in the technology the business uses to achieve its goals. This role will play an integral role in supporting the growth trajectory of one of the industry’s most renowned and celebrated hosted buyer brands.
  • Long-term strategic leadership management and day-to-day tactical management of IG’s marketing, creative and audience recruiting teams
  • Oversee and set goals for internal teams and then lead to goals while coaching and growing team members skillsets
  • Establish scalable KPIs, benchmarks and best practices for marketing and social campaigns
  • Develop reports and dashboards that allow for strong oversight of marketing and recruiting KPIs and ensure that campaigns achieve or exceed performance criteria
  • Establish consistent pre, during and post event processes for audience and sales marketing and audience recruitment
  • Work in partnership with the wider team to develop and implement marketing strategies that position key messages and product strategy
  • Create sales marketing campaigns focused on new client growth and increased client retention. This includes understanding the client demographics/personas to effectively message to drive revenue across all products
  • Establish and manage KPIs around sales marketing effectiveness
  • Develop strategic audience development plans to grow the database for existing events and new event launches
  • Integration of new technology to improve the business including: data management, KPI and data reporting and marketing and social tools and marketing stack
  • Regularly review marketing plan, response rates/KPIs, attendee demographics, and
  • industry best practices to ensure marketing efforts are successful and use data to inform decision making and strategy
  • Manage marketing budgets to allow for strategic budget planning while delivering “best practice” financial dependability
  • Oversight and responsibility for achieving attendee event goals – both in number of attendees and quality of attendees through establishing KPIs, best practices and data management for audience database
  • Establish rigor and discipline and process around audience account management
ABOUT YOU:
  • Experience leading marketing and audience recruitment teams
  • History of setting KPIs, best practices and processes that support business scale and growth
  • Strong project management skills, being able to manage projects on an extensive scale
  • People management experience – managing direct reports, leading teams, managing performance and conducting and training
  • Experience in process optimization – scaling operations through automation, optimized workflows and system integrations.
  • Experience in database management and growth including setting best practices, being a key player in technology and database hygiene processes and tools decisions to support new market launches and attendee growth
  • Strong written and verbal communication skills (in English)
  • Deep experience with technology stacks – including Hubspot & Salesforce– and identifying and implementing new technology to support business growth
  • Able to work to tight deadlines and remain calm under pressure
  • Event experience preferred – with a focus on conference or hosted buyer experience
CloserStill Media reserves the right to request a DBS or credit check should the role require it.DIVERSITY AND INCLUSION:CloserStill Media embrace diversity in all its forms and are committed to continuing to develop a diverse and inclusive environment that encourages collaboration and innovation.We are an equal opportunity employer. All applicants will be considered for employment based on merit without attention to age, ethnicity, religion or beliefs, sexual orientation, gender identity, family or parental status or disability status.We are on a mission... To be the most dynamic global B2B events and communities business.At our core, we have unwavering faith in our workforce. Our entrepreneurial and empowered teams are dedicated to perpetual evolution of their brands, shaping leading engagement in their respective industries. We firmly believe that great people are the architects of extraordinary events.Our commitment to you... When you step into life at CloserStill, you embrace a mantra that resonates through every aspect of our work: "Great events by great people." It's a promise of growth and a testament to the vibrant, innovative spirit that defines our team. We celebrate excellence and champion the personal and professional development of every individual.Our commitment to you includes targeted training, mentoring from seasoned professionals, and clear paths for career progression. With a culture built on ownership, empathy, and determination, we empower you to shape your future and contribute to our collective success. Join us, where every day is a new opportunity to excel and innovate.We are committed to Diversity & InclusionWe are who we are [and we like it that way.]We are committed to making CloserStill Media a safe, inclusive, and collaborative workplace where our colleagues are encouraged to be true to themselves. We are a global and multicultural business and we strive to create a diverse and inclusive environment where our colleagues can grow and develop no matter who they are and where they work.

CloserStill Media