Senior Marketing Manager - Branding & Marcom

Kemin Industries

  • Des Moines, IA
  • Training
  • Full-time
  • 1 month ago
OverviewKemin is seeking a Senior Manager Marketing Manager to focus on branding and marketing communications for our Global Strategic Portfolios (“GSP”). In this role, they will lead the overall brand experience and lead generation marketing activities for the three GSP platforms including Intestinal Health, Enzymes and Encapsulation Technologies. This role will support selected products and portfolios with strategic priorities through the development and execution of integrated marketing campaigns including content creation, marketing collaterals, digital & social marketing, tradeshows and events in collaboration with GSP teams, Worldwide Marketing teams and BU commercial teams.We Are KeminWe are visionaries who see things differently and are inspired by the world around us.We have been dedicated to using applied science to improve the quality of life for over half a century.We are a global ingredient manufacturer that strives to sustainably transform the quality of life every day for 80 percent of the world with its products and services.For over half a century, Kemin has been dedicated to using applied science to address industry challenges and offer product solutions to customers in more than 120 countries. Kemin provides ingredients to feed a growing population with its commitment to the quality, safety and efficacy of food, feed and health-related products to customers around the world.Established in 1961, Kemin is a privately held, family-owned-and-operated company with more than 2,800 global employees and operations in 90 countries, including manufacturing facilities in Belgium, Brazil, China, India, Italy, Russia, San Marino, Singapore, South Africa and the United States.As a Kemin team member, you’ll receive…
  • A competitive financial package- in addition to your salary, we offer an uncapped bonus opportunity, 401k match program, and paid vacation and holidays.
  • Robust health and wellness support- we are proud to offer a fitness reimbursement (for your whole family!), an on-site fitness center, restaurant with seasonal fresh food options (and the ability to order food to bring home), and free fresh fruit in break areas- to name a few.
  • Continued learning opportunities- Kemin offers tuition reimbursement and recently launched a new corporate university with online and in-person training opportunities for growth and development throughout your entire career.
  • The chance to give back to our world- Through our foundation of servant leadership, we are proud to offer ample service opportunities, including paid time off to do so. Kemin has a valued corporate partnership with both The World Food Programme and Habitat for Humanity, in addition to many local initiatives.
  • Opportunities to support our valued educators- Kemin is a proud sponsor of the Iowa Governor's Stem Advisory Council where we fund annual teacher's awards. In addition, we have a robust internship and externship program, and frequently host student tours.
Responsibilities
  • Work closely with GSP teams and BU marketing teams to create and build a unified global branding and communication strategy across industries, BUs and regions.
  • Effectively manage project budget allocated for global product launches, work with agency partners and BU marketing teams to successfully lead and implement a global integrated marketing communication plan, with a specific focus on priority markets for both online and offline go-to-market channels.
  • Develop, execute, and oversee the management of product and program campaigns and marketing collaterals to drive increases in brand awareness, share of voice, website traffic, lead generation and market share for three GSP platforms
  • Collaborate closely with cross-BU and regional teams to develop, adapt and manage a wide range of marketing collaterals and assets for three GSP platforms in accordance with global brand guidelines. These will include marketing materials such as presentations, brochures, videos, website and social marketing contents etc.
Qualifications
  • Bachelor’s Degree in Marketing, Communications, Digital Marketing or related field.
  • Certification or diploma in digital marketing would an added advantage.
  • 10~15 years of experience in marketing communication and digital marketing in a B2B environment.
  • Experience in product management or business development would be a plus.
  • Excellent organizational skills and project management skills with the ability to set priorities and manage multiple projects efficiently in order to meet deadlines.
  • Excellent verbal and written communication skills, problem solving, and critical thinking skills.
  • Strong cross functional team, leadership and interpersonal skills to be able to work effectively in a diverse team environment and partner with other functions and busines units within a matrix organization.
  • Good writing and presentation skills. Able to provide adequate synthesis and present key insights.
  • Leadership presence with the ability to engage and influence key stakeholders across the enterprise
  • Understanding of cultural diversity and international experience highly desired.
  • A high degree of personal motivation, a desire to make an immediate contribution and a sense of urgency.
  • Demonstrated integrity and honesty in all aspects.
  • Must have a solid understanding and adherence to the Servant Leadership philosophy.
Kemin is an equal opportunity employer, and all reasonable accomodations will be considered.A post-offer background check and drug screen is required. Additional pre-employment requirements may be necessary based on position.#LI-SJ1

Kemin Industries