Senior Director, Digital Activation
Omnicom Media Group
- Burbank, CA
- $150,000-200,000 per year
- Permanent
- Full-time
- 10+ years digital experience, including a minimum of 5 years’ experience managing, mentoring, and nurturing a diverse team in a fast-paced organization
- Experience within the entertainment category preferred
- Technical and strategic understanding of programmatic, search and social buying and activation required.
- Experience working with Ad Technology stacks and implementation processes
- Strong knowledge of marketing technologies & tools (Web analytics, tag management, ad servers, attribution)
- Strong analytical skills and understanding of entertainment industry KPI's
- Exceptional analytics skills, and confidence acting on marketing data and insights
- Comprehensive biddable platform, (search, social and programmatic), campaign setup knowledge across (but not limited to), Google (Google Ads, DV360, Amazon, Meta, TikTok, Snap)
- Working knowledge of 3rd party verification tools, including IAS
- Extensive understanding of all major digital biddable platforms, product offerings and their respective capabilities
- Deep understanding and proven excellence within hands-on-keyboard (activation) nuances and best practices across all biddable platforms and ad-serving operations
- Ensures highest levels of performance and thought leadership within specialist divisions (search, social, programmatic, ad-ops and tagging), including creating and circulating POVs
- Develops and maintains strong relationships with key digital partners and keeps teams abreast of first to market opportunities, tech, data, and regulation updates
- Key stakeholder in leading upfront deals and negotiations (JBPs)
- Creating and driving best-in-class biddable digital media strategies that deliver against client objectives within search, social and programmatic channels for assigned client
- Providing inputs and guidance around campaign design, including requirements for success and optimal use of biddable platforms
- Working side by side with Integrated Planning team to ensure tight coordination of campaign setup, adjustments and optimization performance is efficient and effective
- Working with Strategy team to understand goals, address client needs, and communicate results and insights back to clients
- Implementing Business Intelligences tools and new capabilities (e.g., new supply & data sources, new media measurement techniques, etc.)
- Accountability over client’s budgets
- Developing strong relationships with clients, key digital platform partners and global counterpart colleagues
- Setting Budgets, KPI's and measurement framework
- Collaborating with MarSci Team for development and implementation of Test and Learn agenda and framework.
- Delivering credible thought leadership on Digital Activation’s role in the Marketing ecosystem, providing a multi-year vision of the program and lead proactive insights on channel opportunities through both short-term and long-term business lenses
- Leading communication of Digital Activation's tech/data needs with cross-functional partners (Product Management, Analytics, IT, etc.) to ensure seamless deployment of digital campaigns and effectively report results to all stakeholders
- Ability to effectively manage costs while exceeding performance goals and maintaining quality standards.
- Excellent communication skills, ability to distill key ideas for non-digitally centric teams
- Managing and mentoring a large team of Digital Activation specialists, providing day-to-day guidance as well as career growth and development, across multiple markets.
- Directing and managing external agency and vendor teams of 25+
- Ensuring team manages and efficiently optimizes programs within budget and KPI goals
- Tracking innovation within the industry, and evaluate and identify new partners and technology that will drive best-in-class channel strategies for Hearts and our clients