Senior Manager, Marketing & Account Strategy

Hearst

  • New York City, NY
  • $88,000-101,000 per year
  • Permanent
  • Full-time
  • 2 days ago
Job Description:Why Hearst Magazines?Hearst Magazines is one of the largest publishers in the world, with more than 30 brands, including Cosmopolitan, ELLE, Esquire, Good Housekeeping, Harper's BAZAAR, Women's Health, Men's Health, Seventeen and Oprah Daily. We reach more than 150 million people every month in the United States alone.But we're more than just our magazines. We engage our audience across all mediums and channels-print, digital, video, and social-with sophisticated content creation, distribution, and data capabilities. We create, package, and sell products with cutting-edge technology and proprietary platforms.Your impact:Hearst's Beauty and Retail Industry Team seeks a Senior Manager of Marketing & Account Strategy, specifically for the beauty category. The Senior Manager, with direction from the Executive Director, will act as a marketing “quarterback”, guiding the work of a cross-disciplinary team of salespeople, account managers, content studio professionals and others, to build programs that allow for Hearst Magazines to grow revenue, while delivering powerful results for our clients. This work will include coordinating efforts between branded content editors, pricing teams, audience and insight experts, coordinating the collective efforts to pull together a proposal that reflects alignment of all parties while delivering on the client's KPI's.Responsibilities:What you'll do:
  • Conceptualize, and develop partner-specific marketing platforms, such as digital/print/social custom content and native executions, customized experiences, and data-driven direct marketing campaigns.
  • Communicate marketing concepts and programs through compellingly written proposals, presentations, and sell-sheets.
  • If sold, work on hand-off materials for post-sale teams within Hearst that will manage execution.
  • Work with client/category/industry data, insights, and research.
  • Ensure that all marketing work meets the standards of the brands, and all aspects of written, design, and execution are of the highest quality.
  • Develop an understanding of client trends, competitive positioning and activity, and industry best practices.
Qualifications:Who you are:
  • Experience in the beauty category, as well as the strategic aspects of branding and communications.
  • Proven experience delivering integrated programs within a fast-paced, environment.
  • Analytic, problem-solving, resourceful and strategic thinking skills.
  • Experience in developing compelling integrated marketing programs; strong copywriting skills.
  • Comfortable working in a fast-changing environment and juggling multiple priorities, and ability to operate in a team culture.
  • Strong written and verbal communication skills.
  • Positive, “can-do” attitude.
  • Tenacity, passion and drive for results.
  • Proficiency in Microsoft Office and Keynote.
  • BA or BS, 2-3 years of related marketing experience.
Working at Hearst Magazines:
  • Work with the Best: Collaborate with top-tier professionals across media, advertising, tech, fashion, lifestyle, and publishing, shaping the future of these dynamic industries.
  • Grow Your Skills: Unlock your potential with access to innovative training programs, immersive workshops, and exclusive industry events.
  • Work-Life Harmony: Enjoy the flexibility of hybrid work, empowering you to balance professional success with personal priorities.
  • Foster Connection & Belonging: Join our Employee Resource Groups and help create a welcoming workplace where everyone feels valued and empowered.
  • Wellness First: Prioritize your well-being with a comprehensive benefits package that includes medical, dental, and vision insurance from Day 1.
  • Plan for Your Financial Future: Enjoy competitive financial perks, including a 401(k) plan with a generous company match.
The base salary for this role is between $88,000 - $101,000. The actual base pay offered is dependent upon many factors, such as: transferable skills, work experience, business needs and market demands. The base pay range is subject to change and may be modified in the future.Hearst Magazines is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other characteristic protected by law.

Hearst