Senior Brand Marketing Specialist

Marathon Petroleum

  • La Palma, CA
  • $90,700-156,400 per year
  • Permanent
  • Full-time
  • 2 days ago
An exciting career awaits youAt MPC, we’re committed to being a great place to work – one that welcomes new ideas, encourages diverse perspectives, develops our people, and fosters a collaborative team environment.Position SummaryAs a Senior Brand Marketing Specialist, you will develop marketing projects/programs and consumer engagement strategies in support of the ARCO direct dealer business and ARCO Mexico. The position is ideal for a highly motivated individual who is adept at identifying trends and can develop and implement comprehensive strategies that are aligned with broader brand objectives.The position requires innovation, critical thinking, analytical skills, and the ability to manage multiple projects and initiatives. The role also requires attention to detail as well as strong communication and collaboration skills.Key Responsibilities
  • Develop and implement consumer marketing projects and programs (retail, on-site signage, schematics, work plans, social media moderation, etc.) in support of the ARCO direct dealer business. Conducts on-going analysis of new promotional opportunities and coordinates test programs.
  • Investigate and studies advertising, sales promotion, and merchandising programs and trends of competitive companies and appraises results
  • Develop, manage and adhere to ARCO brand standards and ensure documents and apps are continually updated
  • Collaborate with key stakeholders in executing comprehensive marketing campaigns including ad agencies, field sales teams, Law, Purchasing and Commercial, Corporate Communications, and outside vendors
  • Develop, maintain and present ARCO Workplan documents to be used for brand meetings, internal/external business partners, etc.
  • Prepare and communicate appropriate site image monthly reports for our licensed brands (Shell and XOM)
  • Manages day-to-day relationship with the ARCO Mexico marketing team in brand management and marketing programs. Includes the management of the site inspection program, sponsorship support, social media moderation, marketing requests, leading bi-weekly meetings, senior leadership reports, etc.
  • Adhere to budget parameters, monitors expenses and prepares reports.
ExperienceMINIMUM QUALIFICATIONS:
  • Bachelor’s degree required. Marketing, communication, or other business-related degree preferred.
  • Minimum 6 years of experience in marketing, advertising, and/or brand management.
  • Prior experience with public speaking, Salesforce Skills, and proficient in Excel and PowerPoint
  • Fluency in Spanish language skills a plus
Skills:AccountabilityAdaptabilityCollaborationCommunicationCritical ThinkingCustomer ServiceDecision MakingProblem SolvingTime ManagementWork StandardsAs an energy industry leader, our career opportunities fuel personal and professional growth.Location: La Palma CAJob Requisition ID: 00018355Pay Min/Max: $90,700.00 - $156,400.00 SalaryGrade: 10 - 11Location Address: 6 Centerpointe Dr Ste 500Additional locations:Education: Bachelors (Required)Employee Group: Full timeEmployee Subgroup: RegularMarathon Petroleum Company LP is an Equal Opportunity Employer and gives consideration for employment to qualified applicants without discrimination on the basis of race, color, religion, creed, sex, gender (including pregnancy, childbirth, breastfeeding or related medical conditions), sexual orientation, gender identity, gender expression, reproductive health decision-making, age, mental or physical disability, medical condition or AIDS/HIV status, ancestry, national origin, genetic information, military, veteran status, marital status, citizenship or any other status protected by applicable federal, state, or local laws. If you would like more information about your EEO rights as an applicant, .If you need a reasonable accommodation for any part of the application process at Marathon Petroleum LP, please contact our Human Resources Department at . Please specify the reasonable accommodation you are requesting, along with the job posting number in which you may be interested. A Human Resources representative will review your request and contact you to discuss a reasonable accommodation. Marathon Petroleum offers a total rewards program which includes, but is not limited to, access to health, vision, and dental insurance, paid time off, 401k matching program, paid parental leave, and educational reimbursement. Detailed benefit information is available at . The hired candidate will also be eligible for a discretionary company-sponsored annual bonus program.Equal Opportunity Employer: Veteran / DisabilityWe will consider all qualified Applicants for employment, including those with arrest or conviction records, in a manner consistent with the requirements of applicable state and local laws. In reviewing criminal history in connection with a conditional offer of employment, Marathon will consider the key responsibilities of the role.

Marathon Petroleum