Global Campaign Lead

Udemy

  • Austin, TX
  • Permanent
  • Full-time
  • 6 days ago
Where We WorkThis is an in-office position, requiring three days a week in our Austin, TX office (Tuesday, Wednesday, Thursday) and flexibility on Mondays and Fridays.About your skills
  • Integrated & Brand Campaign Strategy: You're highly skilled at concepting, planning, and executing large-scale, multi-channel campaigns. You set clear objectives, develop compelling messaging, and align assets across channels to drive results and achieve business goals.
  • Cross-Functional Collaboration: You excel at influencing and inspiring cross-functional teams. You're comfortable aligning stakeholders across multiple functions and keeping complex projects moving forward with strong project management and communication skills.
  • Solution-Oriented Ownership: You operate with autonomy, proactively identify opportunities, and approach challenges with a solution-focused mindset. You thrive in ambiguity, balancing strategic thinking with strong operational execution.
About this roleWe're looking for a Global Campaign Manager to lead integrated and brand campaigns for Udemy. This person will be a key member of our marketing team, bringing significant experience in concepting and executing campaign strategies that drive business results.As Udemy continues its rapid growth, this role will play a critical part in scaling the business through targeted campaigns that elevate the Udemy brand as the leading AI-powered skills development platform. Drawing on deep knowledge of the business and marketing best practices, the Global Campaign Manager will lead cross-functional teams to create content and experiences that reach the right people at the right time orchestrated across channels.What you'll be doing
  • Lead the development and execution of global integrated and brand campaign strategies.
  • Embrace ambiguity with a curiosity-driven mindset - innovating with new channels, activations, and approaches to continually evolve how Udemy shows up as a brand.
  • Manage end-to-end campaign planning, execution, and optimization with minimal oversight - working independently while proactively identifying new opportunities.
  • Shape messaging and campaign assets to support both new customer acquisition and expansion within the existing customer base.
  • Orchestrate collaboration across product marketing, creative, performance marketing, owned channels, marketing operations, communications, and other teams.
  • Ensure campaigns are delivered on time, on budget, and aligned with business objectives, while navigating a fast-paced, matrixed environment.
  • Track, measure, and report on campaign performance, offering analysis and recommendations to optimize future campaigns.
What you'll have
  • 10+ years of experience in marketing, including leading large-scale brand campaigns that build awareness, shape brand perception, and drive business impact.
  • Proven track record of leading complex global campaigns end-to-end, with strong operational rigor and measurable business results.
  • Strong cross-functional leadership skills with experience influencing senior stakeholders and driving alignment across teams.
  • Demonstrated ability to work independently and proactively in fast-paced, evolving environments.
  • Expertise in marketing measurement, with a focus on connecting brand metrics to business impact and growth.
  • Strong communication and storytelling skills, backed by sharp strategic thinking.
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