Manager, Analytics

Weber Shandwick

  • Washington DC
  • $90,000-100,000 per year
  • Permanent
  • Full-time
  • 10 days ago
We are recruiting an Analytics Manager skilled and passionate about using analytics to inform and empower effective communications campaigns for clients. This person will be skilled in operationalizing client questions into smart measurement research and translating best-in-class analytics findings into actionable insights that inform client's communication strategies. This person would have the opportunity to work with corporate clients across healthcare, tech, and other sectors focusing on corporate reputation, issue management, and public affairs. Day to day responsibilities include managing and leading delivery of earned and social listening analyses, checking the work of more junior reports, executing fast analyses to respond to new business and client crises, and exploring ways that AI can be leveraged to scale our analyses. Other responsibilities include the formalization of insights deliverables, consolidating the analytics best practices, and helping show direct report and other junior staff how to use analytics and AI tech stack solutions.Responsibilities:
  • Partner with teams to service client research and analytics requests, lead a team through earned and social media analyses, incorporate feedback from senior leads, and answer questions from internal and external stakeholders
  • Help manage workloads of direct report(s) to ensure delivery of compelling analytics reports and insights that empower client to understand trends and actionable implications of analyses
  • Maintain strong knowledge of both well-established and new-to-market digital marketing analytics tools and platforms; specifically syndicated research and social listening platforms.
  • Evangelize smart data analytics and AI solutions that inform data-driven decision-making internally and externally with clients and other agency partners
  • Develop and apply strategic measurement frameworks to uncover insights and takeaways from data across earned, social, owned, and other media sources.
Qualifications
  • Demonstrated expertise and experience translating data and research into strategic insights and recommendations
  • 3+ years relevant full-time experience as an independent contributor and 1+ years managing direct report(s)
  • Experience engaging and collaborating with clients and internal teams with agency or matrixed analytics team
  • Experience in social listening, marketing analytics, digital analytics, multi-channel analyses, AI-powered analytics, campaign performance, and measurement of real-world impact
  • Experience analyzing and synthesizing data from first-party and third-party sources
  • Ability to work independently and be a collaborative team player who brings unique analytics skills to large client teams
  • Desire and capacity to manage complicated deadlines and deliverable processes, nurture client relationships, collaborate with strategy and creative teams, and mentor junior analytics staff
The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:
  • Medical
  • Dental
  • Vision
  • 401k (with employer match)
  • Tuition Reimbursement
  • Juice Money - $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
  • MyDays - Flexible holiday schedules
  • Short-Term Disability
  • Paid Employee Family Leave
  • Family Building Benefit
Salary range: $90,000 - $100,000Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee's/applicant's background, pertinent experience, and qualifications.Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.#LI-RJ1

Weber Shandwick