Senior Analyst, Marketing Science

Omnicom Media Group

  • New York City, NY
  • $63,000-90,000 per year
  • Permanent
  • Full-time
  • 17 days ago
Job Description:OverviewAbout AnnalectAnnalect is the Data & Technology arm of Omnicom Media GroupAnnalect’s 2,000+ innovators leverage data and technology to help clients across Omnicom build relationships that matter — whether that means fostering consumers’ trust in brands, building new experiences, or delivering advanced analytics where it’s most needed. Annalect is the driving force behind Omni, Omnicom’s unique open operating system, which works hand-in-hand with clients’ and partners’ data and tools, to orchestrate better marketing outcomes.Annalect’s unique approach to data and technology – one that relies on transparency, neutrality, and interoperability – allows us to deliver purpose-built and scalable solutions that make data actionable. Our advanced teams of product leaders, data scientists, consultants, and engineers enable us to meet the business goals of our internal and external clients.Team Overview:Marketing Science is focused primarily on Marketing Mix Modelling and Multi-touch attribution. Marketing Science teams manage data processing (primarily in SQL, R scripting, Python, Excel, and PowerPoint), data exploration and the statistical analysis of media data. Marketing Science team members handle client’s requests, work closely with internal cross-agency teams to support their needs, collect data from clients, clean and organize that data, and create statistical models, and build presentations highlighting key results, recommendations, and takeaways.
QualificationsRequired Skills And Qualifications
  • Bachelor’s degree in statistics, mathematics, economics, engineering, information management, social sciences or business/marketing related fields.
  • 2 to 4 years of experience in a quantitative data driven field, media, or other relevant field
  • Strong knowledge with SQL; advanced user of R/Python
  • Strong MS Office skills such as Excel and PowerPoint
  • Experience with delivering and operationalizing reporting solutions for clients
  • Excellent communication skills are a must
Preferred:
  • Understanding of marketing mix modeling/econometric analysis and/or other branches of market research (custom survey research, advertising testing or tracking, new product research, etc.)
  • Prior in-depth experience with multi-touch attribution is preferred
  • Some experience in client facing duties. Previous experience in frequent conversing / presenting analytical insights with clients is highly preferred
  • Familiarity of machine learning techniques such as clustering, classification, and regression
  • Comfortable working in a highly dynamic and agile environment
  • Experience with data visualization platforms (Qlikview, Plotly, SAS, Tableau, etc.)
  • Prior agency experience
  • Basic understanding of databases and Data Modeling
  • Passion for mentoring and coaching others
  • Knowledge and experience with syndicated research sources/tools (e.g. ComScore, Nielsen, GfK MRI, Simmons, etc.
ResponsibilitiesKey Responsibilities:
  • Builds out an analytics pipeline to support mid- and post-media campaign analysis
  • Performs exploratory and explanatory data analysis to understand ingested data
  • Independently Performs ad-hoc quantitative analyses at the client’s request and manages
  • Develops multi-source attribution models
  • Process and clean data (SQL, Excel, Python/R)
  • Use and contribute to existing code base (Python, R, VBA)
  • Assists with presenting actionable insights to clients and client agency teams
  • Development of presentations to clients, including the results of attribution and modelling projects in a clear and insightful narrative, digestible by a lay person
  • Provide guidance and learning opportunities to a team of analysts working on disaggregated analyses
  • Work closely with internal stakeholders such as media activation, marketing intelligence, and media buying teams
Perks of working at Annalect
  • Culture! We have an incredibly fun, collaborative environment that encourages engagement and work/life balance
  • Generous PTO that includes vacation days, personal days, a fantastic Summer Friday program and extended time off around the holiday season.
  • As part of Omnicom, we have the backing and resources of a global billion-dollar company, but also have the flexibility and pace of a “startup” - we move fast, break things, and innovate.
Compensation Range: $63,000 to $90,000. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on relevant experience, other job-related qualifications/skills, and geographic location (to account for comparative cost of living). The Company reserves the right to modify this pay range at any time. For this role, Benefits include: health/vision/dental insurance, 401(k), Healthcare Flexible Spending Account, Dependence Care Flexible Spending Account, vacation, sick, personal days, paid parental leave, paid medical leave, and STD/LTD insurance benefits.Annalect, a division of Omnicom Media Group, reaffirms its commitment to the policy of Equal Employment Opportunity and to carrying out this policy at all of its offices. It shall be the policy of Omnicom Media Group to (1) recruit, select, hire, train, promote, pay, discipline and terminate employees in all job classifications without regard to age, race, color, creed, national origin, citizenship status, alienage, religion, sex, sexual orientation, marital status, veteran status, disability or any other basis upon which discrimination against or harassment of employees or applicants for employment is prohibited under any applicable federal, state or local equal opportunity employment laws and (2) ensure that all personnel actions are administered without discrimination in violation of applicable law.

Omnicom Media Group