Senior Analyst, Marketing Science
Omnicom Media Group
- New York City, NY
- $63,000-90,000 per year
- Permanent
- Full-time
QualificationsRequired Skills And Qualifications
- Bachelor’s degree in statistics, mathematics, economics, engineering, information management, social sciences or business/marketing related fields.
- 2 to 4 years of experience in a quantitative data driven field, media, or other relevant field
- Strong knowledge with SQL; advanced user of R/Python
- Strong MS Office skills such as Excel and PowerPoint
- Experience with delivering and operationalizing reporting solutions for clients
- Excellent communication skills are a must
- Understanding of marketing mix modeling/econometric analysis and/or other branches of market research (custom survey research, advertising testing or tracking, new product research, etc.)
- Prior in-depth experience with multi-touch attribution is preferred
- Some experience in client facing duties. Previous experience in frequent conversing / presenting analytical insights with clients is highly preferred
- Familiarity of machine learning techniques such as clustering, classification, and regression
- Comfortable working in a highly dynamic and agile environment
- Experience with data visualization platforms (Qlikview, Plotly, SAS, Tableau, etc.)
- Prior agency experience
- Basic understanding of databases and Data Modeling
- Passion for mentoring and coaching others
- Knowledge and experience with syndicated research sources/tools (e.g. ComScore, Nielsen, GfK MRI, Simmons, etc.
- Builds out an analytics pipeline to support mid- and post-media campaign analysis
- Performs exploratory and explanatory data analysis to understand ingested data
- Independently Performs ad-hoc quantitative analyses at the client’s request and manages
- Develops multi-source attribution models
- Process and clean data (SQL, Excel, Python/R)
- Use and contribute to existing code base (Python, R, VBA)
- Assists with presenting actionable insights to clients and client agency teams
- Development of presentations to clients, including the results of attribution and modelling projects in a clear and insightful narrative, digestible by a lay person
- Provide guidance and learning opportunities to a team of analysts working on disaggregated analyses
- Work closely with internal stakeholders such as media activation, marketing intelligence, and media buying teams
- Culture! We have an incredibly fun, collaborative environment that encourages engagement and work/life balance
- Generous PTO that includes vacation days, personal days, a fantastic Summer Friday program and extended time off around the holiday season.
- As part of Omnicom, we have the backing and resources of a global billion-dollar company, but also have the flexibility and pace of a “startup” - we move fast, break things, and innovate.