Product Marketing Manager, North America Consulting
Sphera
- Chicago, IL
- Permanent
- Full-time
- Product Marketing Strategy and Execution: Create and execute comprehensive product marketing go-to-market plans, including:
- Independently establishing and executing 12-month GTM plans for specific product lines.
- Clearly communicating key information that is crucial for GTM tactics.
- Collaborate with key stakeholders on go-to-market plans to achieve product line revenue growth, and new customer acquisition for consulting solutions, with a specific focus in North America.
- Drive product introductions and launches, ensuring clear value propositions and messaging alongside strong organizational readiness and sales enablement.
- Proactively developing GTM plans informed by self-collected and analyzed data.
- Persona and Buyer Journey Ownership: Take ownership and accountability for buyer personas and their journeys, including:
- Establishing detailed buyer personas for each stage of the buying journey.
- Integrating persona insights across various teams, including marketing, product, and sales.
- Value Proposition Development and Demand Generation Optimization: Continuously assess and refine solution-specific value propositions, including:
- Building content packages aligned with buyer personas and their buying journey stages to support demand generation programs including the appropriate mix of e-books, reports, blogs, infographics, social, paid ads, syndication and events.
- Creating informative product presentations to enhance sales enablement, alongside developing other essential sales tools and assets.
- Utilizing insights from customers, partners, associations, and ongoing projects to strengthen product narratives.
- Competitive Intelligence and Enablement:
- Document and communicate the competitive landscape, becoming an expert on competitor positioning and strategies to develop winning messaging.
- Maintain and update competitive content within relevant sales enablement systems.
- Customer Advocacy and Success:
- Create and maintain customer case studies, communicating their value to sales, product development, and other stakeholders.
- Sales Enablement and Training: Train and equip sales teams with effective messaging, sales tools, and assets to advance the sales pipeline, accelerate deals, and achieve successful closures.
- 4-7 years’ experience in software or consulting marketing – preferably in relevant category (ESG & sustainability).
- Proven track record of creating value through strategic product marketing in B2B high tech or consulting industry.
- Startup mentality with a bias towards action and the ability to flex in a fast-paced environment.
- Command of best practices across messaging, GTM strategy, positioning and creating product marketing content and assets.
- Proven experience managing product launches and go to market initiatives across multiple teams and stakeholders.
- Strong collaboration, analytical, critical thinking, and business strategy skills.
- Ability to engage with and earn the respect of product leaders, sales leaders, marketing leaders and other cross-functional counterparts.
- Creative problem solver that can generate innovative marketing ideas and lead a cross-functional team of partners to drive execution.
- Excellent communicator and writer of complex topics to technical and non-technical audiences.