TikTok LIVE US - B2B Creator Network Growth Marketing Manager

TikTok

  • Los Angeles, CA
  • Permanent
  • Full-time
  • 7 days ago
The TikTok LIVE team's mission is to work hand-in-hand with creators, influencers, and communities to create an environment that brings people together in real time through meaningful, interactive connections.As a B2B Creator Network Marketing Manager, you will focus on building and executing marketing initiatives that strengthen TikTok LIVE's relationships with agencies, talent representation groups, and creator network partners. This role is designed for an individual contributor who is passionate about the creator economy and eager to drive awareness, adoption, and growth of TikTok LIVE's B2B programs.We are looking for passionate and talented people to join the LIVE Operations team and support in our mission to inspire creativity and bring joy. The LIVE Operations team is obsessed with everything to do with TikTok LIVE. From content strategy, monetization, gifting, LIVE features, data analysis, creating campaigns and ensuring a fun and safe space for all of our LIVE users.Responsibilities:
- Execute B2B Campaigns: Develop and launch strategic marketing initiatives that showcase the value of TikTok LIVE to agencies, MCNs, and talent partners across owned and earned channels.
- Drive Program Awareness: Evangelize TikTok LIVE's creator network business model through compelling case studies, partner spotlights, and event activations.
- Tell Partner Success Stories: Identify and amplify impactful narratives from creator networks and agency partners, highlighting how TikTok LIVE drives creator growth and monetization.
- Collaborate Cross-Functionally: Partner closely with LIVE Ops, Partnerships, and XFN teams to ensure B2B marketing strategies align with regional business goals.
- Develop Scalable Playbooks: Create partner-facing assets, including collateral, FAQs, and go-to-market toolkits to support scalable outreach and adoption.
- Measure and Optimize Performance: Track campaign effectiveness, analyze performance data, and provide actionable insights to refine future initiatives.Qualifications:Minimum Qualifications:
- Bachelor's degree with 5+ years of experience in B2B, integrated, or partnership marketing.
- Proven ability to develop high-impact marketing assets (e.g., case studies, presentations, success stories).
- Strong storytelling and communication skills with the ability to turn partner wins and data into persuasive narratives.
- Effective project manager with experience juggling multiple campaigns and deadlines.
- Analytical thinker with a track record of measuring performance and driving optimizations.
- Self-starter who thrives in collaborative environments.Preferred Qualifications:
- Experience in the creator economy, media, or tech sectors.
- Passion for the creator economy and talent ecosystem.
- Proficiency in English and Spanish or Mandarin is a plus; the role requires frequent communication with global teams, clients, and stakeholders to ensure smooth cross-cultural collaboration across key regions.

TikTok