Regional Account Manager (Unattended Retail/Vending)

Red Bull

  • Denver, CO
  • $88,000-132,000 per year
  • Permanent
  • Full-time
  • 10 days ago
This role is also eligible to sit out of any major city in the West coast region.The Regional Account Manager (RAM) - Unattended Retail & Vending (aka Convenience Services) is a key member of Red Bull North America's (RBNA) Non-Commercial national sales team. This role contributes to volume, share, and distribution goals by selling and implementing national account priorities at the region level in the Vending, Micro Markets, and OCS/Pantry sub-segments. The RAM - Unattended Retail & Vending is responsible for managing an evolving portfolio of Vistar Operator Companies, USG Members, and large Independent Vend Operators within a defined territory.This role achieves its objectives through aligning, translating, and executing mutual customer and Red Bull priorities across national account sectors & lines of business to over-deliver on results. The roles responsibilities include but are not limited to - key customer relationship building and wiring at a region level to execute national account programs and priorities, management of extensive regional stakeholder relationships across a wide geography, effectively influencing and communicating to execute through field sales and marketing organization to drive brand programming with Vending/OCS Operators. RESPONSIBILITIESAreas that play to your strengthsAll the responsibilities we'll trust you with: Expand allMANAGE & DEVELOP REGIONAL MARKET TO DELIVER VOLUME OBJECTIVESDistribution: Ensures all national/division/regional/unit schematics reflect Red Bull standards within the Non-Commercial directives relative to flow and package mix.Promotion: Develops annual promotion schedule in accordance with non-commercial national goals. Creatively sells Red Bull standards and price points in a way that resonates with the customer's needs. Ensures all promotions are accompanied by effective POS and incremental displays.Quality Points of Distribution (QPOD): Customizes sales pitch to achieve Operator goals while driving effective, permanent displays. Evaluates ROI prior to recommending specific POS or customized solutions. Executes displays in-line with HQSG channel guidelinesInitiate and cultivate Red Bull Foodservice Team, Business Unit (BU) and Distributor Partner relationships, including increasing awareness of assigned accounts, working with BU Field Marketing and partnering in initiatives to align National Accounts and Red Bull initiatives.MANAGE LOCAL RELATIONSHIPS THAT INFLUENCE REGIONS/DIVISIONS/BANNERS OF ASSIGNED CHAINSEstablishes 'Wiring Model' that ensures communication with all regional customer decision makers and execution to unit levelRoutinely engages in activities to build relationships and 'wire' at the national/division/regional level at assigned customersEstablishes necessary tools and business review templates to ensure Red Bull personnel are reviewing similar data with local Distributor Partners (DPs) to ensure consistency across the Business UnitsBUDGETS/ANNUAL PLANNINGEnsures national/division/regional compliance with annual Customer Marketing Agreements from non-commercial HQ companies for all designated areas of responsibilityThoroughly tracks and controls the budgets to secure alignment with the annual BP budgetsManages T&E spending to assigned budgetBUSINESS ANALYSIS & REVIEWSWorks with leadership to evaluate ROI regarding all national/division/regional level programming & promotionsDrives post-promotion analysis, in conjunction with Category Manager, following all programs to evaluate promotional effectivenessUses all available RBNA data, information and tools and Category Management support to develop and maintain a position of thought leadership within the Energy Drink Category with assigned territoriesAggressively pursues business relationships that result in Red Bull obtaining relevant retailer scan data, basket analysis data, etc. that drives future strategy and better understanding of consumer purchase patternsAnalyzes business/customers sales to define priorities and focus for the teamConducts quarterly business reviews to update leadership on business, channel competition, opportunities, etc.Proactively shares examples of Red Bull marketing activities to demonstrate key points of difference to competitionProvides Energy Insights that drive change in promotion, price, or display practicesCOMMUNICATION & TEAMWORKUses appropriate communication processes to keep Foodservice sales, marketing and distribution teams informed of all programs and initiatives. Distributor Partners and Distributor Partner Managers informed of national/division/regional level programs and initiatives for their assigned chainsMaintains open communication with relevant BU & DP personnel to ensure effective program implementationCommunicates regularly and works effectively with the BU/HQ teams.Leverages insights and input from marketing, finance and category management experts to develop strong plans and conceptual selling storyCommunicates regularly and works effectively with all the HQ, Foodservice, and BU teams. Leverages the input from marketing, finance, and category management experts to develop strong plans and conceptual sells to the retailers.EXPERIENCEYour areas of knowledge and expertisethat matter most for this role:
  • Minimum 5 years Sales experience with a strong track record of success
  • Experience managing Vistar Members, USG Members, & Vending Operators preferred
  • Proven ability to effectively manage internal & external partners to over-deliver against plans
  • In-depth knowledge of Fast Moving Consumer Goods (FMCG) and Broadline industry, DSD experience a plus
  • Strong analytical skills and experience using internal and external data sources (i.e. IRI, Nielsen)
  • Excellent communication, active listening, & collaboration skills
  • Strong negotiation skills
  • Innovative, solution-oriented mindset, ability to digest feedback and quickly into action
  • Self-motivated and able to work independently
  • Must be extremely proficient in Microsoft Excel and PowerPoint
  • Bachelor's Degree required
  • Must be fluent in English, additional language skills an advantage
  • Travel 70-80%
  • Permanent
  • Benefits eligible
WHERE YOU'LL BE BASEDDenverColorado, United StatesJOIN THE TEAMGot what it takes?In your application we want to see your personal style - what makes you tick and why you think your next opportunity is here with us.ShareThis position is open to U.S. citizens, U.S. permanent residents, or individuals who are currently authorized to work in the United States on a valid visa. The base salary range for this position is $88,000 - $132,000 + cash incentives. Actual salary offers may vary based on work experience. The base pay range is subject to change and may be modified. Our current Benefits include: Comprehensive Medical, Dental and Vision Plans, 401k Match, Family Leave, PTO & Paid Holiday Schedule, Pet, Legal, and Life Insurance, Tuition Reimbursement (Benefits listed may vary depending on the nature of your employment and/or work location) Red Bull North America, Inc. is an Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, veteran status, age, or any other classification protected by Federal, state, or local law.Regional Account Manager (Unattended Retail/Vending)ShareRELATED OPPORTUNITIESLooking for something else?Select your team
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Red BullGiving wiiings to people and ideas since 1987In the 1980s Dietrich Mateschitz developed a formula known as the Red Bull Energy Drink. This was not only the launch of a completely new product, in fact it was the birth of a totally new product category.What drives usChasing our potentialSince the early days of Red Bull, an entrepreneurial mindset has always guided our approach to work and the environment we create:

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