Head of Digital Media Marketing
- American Fork, UT
- Permanent
- Full-time
- Drive awareness and lead the development of Domo's digital media marketing initiatives;
- Lead the creation of digital media marketing and media plans to support the product /company objectives and positioning in the marketplace;
- Work with our digital assets to identify customer needs, oversee market research, and monitor the market trends/competitive landscape;
- Initiate and foster relationships with account development, sales, and other internal groups;
- Extensive marketing analysis experience;
- Oversee the strategy, planning, execution, and forecasting of digital media marketing at Domo;
- Manage a team of expert Digital Media Marketing professionals to ensure roles, responsibilities, and processes are clearly defined and growth is nurtured;
- Partner with media and digital advertising vendors as necessary to execute to plan;
- Perform competitive research and analysis as required for optimal marketing mix in media execution;
- Ensure process and communication with cross-team updates between Marketing, Sales, Paid Advertising, Research, and Creative teams as necessary;
- Benchmark goals and objectives for the digital media marketing efforts, including sales opportunities, budgeting, forecasting, and revenue margins;
- Own digital media marketing calendar, including scheduling media, email, content, etc., to enable Domo to reach targeted audiences and achieve sales objectives.
- 15+ years of digital marketing and go-to-market planning and execution, experience in B2B SaaS preferred;
- 7-10 years of managing people and teams; proven track record managing, mentoring, developing, and growing employees;
- Track record of creating and executing on high-impact go-to-market strategies;
- Demonstrated success executing on a vision;
- Superior communication skills, including public speaking and formal presentations to senior management;
- Bachelor's degree (preferably in business, marketing, economics, or a related field) or equivalent experience. MBA preferred;
- Excellent interpersonal skills, with the ability to quickly establish credibility with key business partners in marketing, sales, member support, finance, and account development;
- Demonstrated ability to establish strategic plans and objectives and manage to outcomes;
- Expertise in data-driven marketing - Ability to analyze complex data sets is required;
- Experienced in life-cycle marketing strategy and execution.