Position SummaryThe CMO will be responsible for developing and executing a holistic marketing strategy that drives brand growth, guest traffic, digital engagement, and loyalty. This role requires a proven leader with deep restaurant or consumer brand experience, who can scale marketing efforts in a fast-paced, entrepreneurial environment.Key ResponsibilitiesBrand Strategy & Positioning: Define and evolve the brand architecture and positioning for all restaurant concepts within the portfolio.Digital Marketing & Media: Lead digital marketing, paid media, SEO/SEM, CRM, and social media strategies to drive customer acquisition and retention.Local Store Marketing: Develop and support store-level marketing campaigns to drive traffic and sales at the unit level.Menu & Product Launches: Partner with culinary and operations teams to develop go-to-market strategies for LTOs, new menu items, and product innovation.Customer Insights: Leverage guest data and market research to inform marketing strategies and optimize spend.Team Leadership: Build, lead, and mentor a high-performing marketing team including brand, digital, creative, and PR functions.Partnerships & PR: Manage public relations, brand partnerships, and influencer/celebrity collaborations.Franchise Support (if applicable): Provide tools and marketing support for franchise partners to execute campaigns and initiatives consistently.Performance & Analytics: Own marketing KPIs and analytics to track ROI and make data-driven decisions.Qualifications10+ years of progressive marketing leadership experience, ideally in the restaurant, hospitality, or consumer brand space.Experience with both corporate and franchise models is a plus.Proven ability to scale brand and customer growth across multiple channels.Deep understanding of consumer behavior, digital media, and emerging trends.Strong leadership, communication, and cross-functional collaboration skills.Results-driven with an analytical mindset and experience managing sizable budgets.What We OfferCompetitive compensation and bonus planEquity participation (based on experience)Health, dental, and vision benefitsA collaborative and entrepreneurial work environmentThe opportunity to shape the future of a nationally scaling restaurant brandPowered by JazzHR
