Director of Marketing Operations
CyberArk
- Newton, MA
- $140,000-195,000 per year
- Permanent
- Full-time
- Develop and maintain vision and strategy that ensures best-in-class marketing operations and supports overall company and go-to-market strategy.
- Define and drive strategic marketing annual planning process, including budget allocation & management
- Define and manage marketing business processes and tech stack roadmap, including lead and account-based management processes/metrics, scoring, nurture, predictive modeling, campaign tracking, marketing automation systems, database health, targeting, and segmentation plans.
- Drive alignment across Marketing teams including GTM Programs, Product & Solutions Marketing, Regional Marketing and shared services teams like Creative Services, Web Development and Marketing Automation, as well as with Sales and Customer Success operations to provide a seamless customer journey and optimized revenue funnel.
- Actively monitor, analyze, and report on end-to-end marketing metrics from top, mid, and bottom of funnel performance to drive improvement in program effectiveness, pipeline/funnel velocity and conversion rates.
- Define long-term attribution analysis across all digital activities to closed deals.
- Provide active management, mentoring and career development, and promote best practices and operational excellence across the Marketing Operations team.
- Collaborate closely with stakeholders within BTO such as Revenue Operations and Business Analytics and across CyberArk with teams such as Sales, IT, Finance, Corporate Strategy, and HR.
- 10+ years of experience in Marketing Operations roles with deep expertise in processes, systems, and analytics
- Undergraduate degree or relevant work experience
- Experience in B2B tech growth environments, with multi-product portfolio and direct and indirect sales processes
- Expertise across full marketing technology stack including SFDC, Marketo, sales engagement platforms, lead routing, Campaign Project management, ABM platforms, BI, and other critical applications including AI solutions
- Passion for data analysis and using data to identify key business questions, structure analysis, drive insights, and identify opportunities for improvement
- Experience operating in an ABX-oriented GTM process
- Excellent verbal and written communications skills, including presentation to all levels
- Strong “pulse” of external Marketing Operations landscape such as trends, best practices, KPI benchmarks, go-to-market models, and productivity levers
- Experience interacting with senior stakeholders
- Strong project management skills and drive for ownership and results
- Ability to prioritize and multi-task and to work in a dynamic, fast-changing entrepreneurial environment
- A smart, bold but humble attitude to work collaboratively with CyberArkers across the organization