Marketing Specialist
Universal Industries
- Cedar Falls, IA
- $50,000-60,000 per year
- Permanent
- Full-time
- BS/MS degree in Marketing or related field preferred.
- Knowledge of marketing digital tools and techniques
- Strong computer skills
- Knowledge of best SEO practices and Google Analytics
- Excellent verbal and written communication skills
- Strong analytical skills
- Highly developed creativity
- Strong problem-solving skills
- Adobe Creative Cloud applications and services (InDesign, Photoshop, Illustrator)
- Search engine advertising (Pay-per-click advertising, Google Ads)
- Develop and implement marketing strategies to drive traffic and generate leads.
- Producing marketing materials, including literature and advertising copy
- Collecting data and forecasting trends
- Conducting market research
- Creating advertising materials
- Managing administrative tasks
- Promoting company products and services
- Checking marketing activities of competitors
- Interdepartmental and dealer communications
- Analyzing consumer behavior and collecting data
- Planning and organizing promotional events and trade shows.
- Website management (WordPress knowledge a plus)
- Manage social media accounts and engage with followers to build brand loyalty.
- Health, Dental, and Life Insurance
- Short -Term and Long-Term Disability
- Flex Spending Accounts
- Paid vacation, sick leave, and holidays
- 401K plan with company match