Work Flexibility: HybridOur Brand Manager role is responsible for defining, developing, and implementing the brand strategy in one of Orthopaedic Instruments’ newest portfolios: Surgical Wound Care. With new inovative products recently acquired, it requires launch support, both in the field engaging with sales professionals and customers, as well as internally working with several functions of the business. With several established products, it requires a skillset strong in communication and analytics, as responsibilities include consistent communication to the salesforce along with working closely with internal demand and supply partners. This role provides an incredible opportunity to work at one of Stryker’s largest business units and to manage a coveted portfolio.What you will do:
The Manager, Brand Marketing is the pan-European brand expert who sets strategic direction and ensures execution for portfolio growth through development and execution of marketing campaigns and strategies, portfolio development, internal and external education strategies, and European customer engagement campaigns.
In alignment with global strategy, set annual and long-range brand/indications strategy to achieve required growth, profit and market share targets
Create/distribute scalable assets, tools, marketing campaigns (“menu”) and best practices which can be localized for maximum impact
Identify education, brand experience and customer engagement opportunities for both internal and external audiences to increase brand perception and value in collaboration with Education Manager.
Development of trust and strong relationships with LOCAL marketers, sales professionals, internal stakeholders, and key customers (KOL)
In collaboration with the Divisional/Portfolio Marketing/Local Marketing teams, creation of Annual Marketing Plan and portfolio roadmap over 3-5 year horizon
Work with country leadership to forecast demand develop relationships with supply chain partners
Define and execute regional product life cycle including phase-in (launch) and phase-out (PLCM) of products
Provide analysis of business performance, brand perception, and other drivers of future brand performance. Define mitigating actions to deliver on strategy.
Partner with divisional resources to develop portfolio through new product development, line extensions, and M&A activity
In partnership with Education Manager, identify internal training needs and create relevant content and training programs
Create Pan European, scalable customer engagement events such as facility tours/events/congresses, hands-on opportunities, and medical education programs
Manage branding, messaging, positioning, and pricing of assigned brands based on market, customer, and competitive insights
Take the lead in developing KOL’s for the brand
With support from the Manager coordinate the HCP academy plans and execute in line with the power brand strategy
What you will need (required):
Bachelor’s degree required
8+ years of work experience required
What you will need (preferred):
MBA
5+ years medical device or marketing experience
2+ years of people management experience
Travel Percentage: 30%Stryker Corporation is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, gender identity, sexual orientation, national origin, disability, or protected veteran status. Stryker is an EO employer – M/F/Veteran/Disability.Stryker Corporation will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information.
