
Manager I, Consumer Omni-Channel Analytics
- Illinois
- $151,418-202,500 per year
- Permanent
- Full-time
- Responsible for omnichannel analytics supporting the growing roadmap of consumer capabilities, designing & conducting analytics to optimize an integrated customer experience across media channels;
- Provide analytic support & data-driven guidance for optimizing marketing tactics across multiple therapeutics & brands, with limited supervision directly or via vendors;
- Design test-&-learn strategies for A/B & multivariate/statistical tests across digital channels to identify causal impact & iteratively improve media performance through key learnings;
- Utilize consumer-level data to build advanced analytics models, including media lift measurement, multi-touch attribution, & audience quality, to optimize marketing tactics, formulate strategy, & provide tactical investment recommendations;
- Collaborate with internal & external partners to build digital analytics dashboards & deliver key insights across the US product portfolio.
- 5 years (i) executing data automations, creating custom views, & writing complex queries in SQL, & (ii) developing & designing dashboards using at least 1 of Qlik, Tableau, or Power BI,
- 4 years performing (i) Marketing Analytics, & (ii) Omni-Channel Measurement & Optimization,
- 3 years interpreting & developing business insights using either Adobe Analytics or Google Analytics web analytics tool,
- 2 years (i) working in a matrix environment supporting business stakeholders, & (ii) programming in R or Python.