Digital Media Specialist
ZERO IMPACT ENERGY
- Costa Mesa, CA
- $23.00-27.00 per hour
- Permanent
- Full-time
- Design, implement, and manage our WordPress sites to ensure optimal performance, user-friendly navigation, and compliance with our brand standards.
- Utilize your design skills in Figma and Adobe Illustrator to create captivating visuals and layouts for various digital platforms and marketing campaigns.
- Employ CSS and HTML expertise to tailor web designs and user interfaces, ensuring a consistent and branded digital experience.
- Lead targeted email marketing campaigns, from conceptualization to execution, using best practices in segmentation, content personalization, and analytics to maximize engagement and conversion rates.
- Conduct A/B testing across digital platforms and email campaigns to refine strategies and enhance effectiveness.
- Analyze digital and email campaign performance using tools like Google Analytics, drawing insights to inform future marketing strategies.
- Generate engaging, SEO-friendly content for websites, blogs, and marketing materials, aligning with our SEO and content strategies to attract and retain our target audience.
- Collaborate with team members across departments to ensure a unified marketing approach and consistency in brand messaging.
- Bachelor’s degree in Marketing, Communications, Computer Science, or related fields.
- Demonstrated experience in digital marketing, web design, content creation, and particularly in email marketing strategies and tools.
- Proficiency in WordPress, CSS, HTML, Figma, Adobe Illustrator, and email marketing platforms (e.g., Mailchimp, Constant Contact, Klaviyo).
- Strong understanding of digital marketing fundamentals, including SEO, A/B testing, analytics, and email marketing best practices.
- Skilled in data analysis with experience in Google Analytics, capable of translating data into actionable marketing insights.
- Exceptional writing and communication skills, with a knack for creating compelling and relevant content.
- Creative and analytical thinker with meticulous attention to detail and problem-solving abilities.
- Ability to thrive in a dynamic environment, managing multiple projects with tight deadlines.
- Effective team player with a positive attitude and excellent interpersonal skills.
- Industry Knowledge: Familiarity with the EV/EVSE industry or a strong interest in clean technology and sustainable practices.
- Digital Marketing Experience: Experience with digital marketing tools and strategies, including SEO and email marketing integration.
- Creative Flair: A creative mindset with the ability to think outside the box for social media campaigns and initiatives.