Marketing Communications Specialist

• Product Marketing & Launches:

• Collaborate with product managers to develop go-to-market strategies.
• Execute go-to-market strategies for new product introductions.
• Develop and manage marketing collateral, technical documentation, and digital content to support product launches.
• Digital Marketing and CRM Management:

• Manage and optimize the CRM platform to support lead generation, customer segmentation, and campaign performance tracking.
• Analyze CRM data to identify customer trends and opportunities for targeted marketing strategies.
• Lead the implementation and ongoing management of the Salsify Product Information Management (PIM) system. Ensure product data is accurate, consistent, and enriched across all digital channels.
• Design and execute activity-based marketing (ABM) campaigns in partnership with inside sales to target high-value accounts. Create personalized content and outreach strategies based on customer behavior and engagement data.
• Content Development & Campaign Execution:

• Research, write, and develop concepts for marketing materials, website content, trade show graphics, and digital campaigns.
• Manage the production of marketing materials.
• Coordinate ad design and timelines with agencies and publications.
• Sales Enablement:

• Create PowerPoint presentations and sales tools for internal and external use.
• Support trade show planning, including booth design, graphics, and logistics.
• Market & Customer Insights:

• Identify market potential and target customer segments (End Users, OEMs, Partners).
• Collaborate with cross-functional teams to evaluate customer feedback and inform product development.
• Actively model IDEX values: Team, Trust, and Excellence.
• Performs other related duties as assigned.

• Demonstrated Knowledge of CMS platforms and analytics tools. (e.g., Salesforce, HubSpot).
• Demonstrated knowledge with PIM systems, especially Salsify, is a strong plus.
• Proven ability to execute ABM strategies and collaborate with sales teams.
• Strong writing, editing, and content development skills.
• Ability to manage timelines and multiple projects, coordinate teams, and deliver on schedule.
• Proficient in web design and graphic tools.

• Bachelor’s degree required.
• 3+ years of experience in digital marketing, marketing communications, or product marketing, required. Industrial manufacturing experience, preferable.

• Climate-controlled office environment or shop floor.
• Noise exposure is light to moderate.

• Safety and Security: The individual actively promotes and personally observes all safety procedures. The individual complies with Environmental, Safety, and Hazardous Communications requirements.
• Operational Excellence: The individual is dedicated to providing organizational systems for measuring work. The individual seeks to reduce variances in organizational processes.
• Interpersonal Skills: The individual remains open to other ideas and exhibits a willingness to try new things.
• Relationships with Others: The individual works effectively with others, including superiors and colleagues. The employee exhibits a professional manner in dealing with others and works to maintain constructive working relationships.
• Problem Solving: The individual participates in the continuous improvement process by attending meetings and presenting problems and possible solutions to the appropriate personnel.
• Communication and Contact: The individual communicates effectively both verbally and written with superiors, colleagues, and individuals inside and outside the Company.
• Planning/Organizing: The individual prioritizes and plans work activities, uses time efficiently, and develops realistic action plans.
• Quality Control: The individual demonstrates accuracy, thoroughness, and monitors their own work to ensure quality. The individual delivers the highest quality products that meet the requirements of internal and external customers.
• Adaptability: The individual adapts to changes in the work environment, manages competing demands and is able to deal with frequent change, delays, or unexpected events.
• Dependability: The individual is consistently at work and on time, follows instructions, responds to management direction, and solicits feedback to improve performance. The individual completes all duties as assigned, trains as required, and rotates into other departments as required.

IDEX Corporation