Graphic Designer/ Social Media Specialist

• Lead the conceptualization, design, and execution of all visual assets, ensuring brand consistency and high-quality aesthetics across all touchpoints (digital, print, video).
• Develop and maintain comprehensive brand guidelines for Saint Louis Public Schools, ensuring adherence across all internal and external communications.
• Design compelling marketing and communications collateral, including but not limited to:
• Website graphics, landing page designs, and UI/UX elements.
• Social media graphics, animations, and short-form video content.
• Email marketing templates and visuals for parent and community outreach.
• Digital advertisements (display, programmatic, social media) for enrollment and events.
• Presentations, reports, and internal communications for staff and board members.
• Print materials (brochures, flyers, event signage, banners) for school events and district initiatives.
• Collaborate closely with various departments, including communications, enrollment, human resources, and school administrators, to translate their objectives into impactful visual solutions.
• Oversee and manage external design resources (freelancers, agencies) as needed, ensuring quality and brand alignment with SLPS standards.
• Stay abreast of industry trends, design tools, and emerging technologies to continually elevate the visual presence of Saint Louis Public Schools.
• Provide design direction and feedback to other team members as required.

• Develop, implement, and manage a comprehensive social media strategy that is aligned with Saint Louis Public Schools' overall communication and strategic goals.
• Oversee the creation and curation of engaging, on-brand content (visuals, videos, copy) for all active social media platforms (e.g., Facebook, Instagram, X, LinkedIn, YouTube, TikTok).
• Manage and grow our social media communities, fostering engagement, positive brand interactions, and active participation from parents, students, staff, and the community.
• Monitor social media trends, tools, and best practices, proactively identifying opportunities for growth and innovation for SLPS's digital presence.
• Utilize social media analytics and reporting tools to track performance, identify insights, and optimize strategies for maximum impact on community engagement and awareness.
• Conduct audience research to inform content strategy and identify opportunities for connecting with diverse stakeholders.
• Manage social media advertising campaigns for district initiatives, events, and enrollment drives, including budget allocation, targeting, and performance optimization.
• Develop and maintain a robust content calendar, ensuring timely and consistent posting across all relevant platforms.
• Handle community management, responding to comments, messages, and inquiries in a timely, professional, and empathetic manner, adhering to district communication guidelines.
• Identify and engage with local influencers, community leaders, and brand advocates to expand reach and credibility for SLPS.
• Develop and implement crisis communication plans for social media, ensuring rapid and effective response when needed.

• A strong, diverse portfolio showcasing exceptional graphic design skills, brand development, and compelling social media content.
• Expert proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects, Premiere Pro).
• Demonstrable experience developing and executing successful social media strategies across multiple platforms.
• Proficiency with social media management platforms (e.g., Sprout Social, Hootsuite, Buffer) and analytics tools.
• Solid understanding of digital marketing principles, SEO, and content marketing.
• Excellent written and verbal communication skills with a strong ability to craft engaging, clear, and audience-appropriate copy.
• Strong understanding of branding principles, typography, color theory, and layout.
• Proven ability to manage multiple projects simultaneously, meet deadlines, and work effectively under pressure in a dynamic environment.
• Highly collaborative and proactive, with a strong work ethic and attention to detail.
• Ability to work independently and as part of a team, interacting positively with diverse groups.
• Experience with video editing and animation for social media is highly preferred.
• Understanding of UI/UX principles is a plus.
• A team player with excellent interpersonal skills; someone who knows how to communicate the appropriate level of information to keep all key players in the loop on critical issues
• Creative agency background a plus
• Strong knowledge of latest photography, video, and design equipment trends also a plus

• 5-10 years of progressive experience in graphic design with a significant focus on digital media and social media management, preferably in an educational institution, non-profit, or public sector environment.

• Bachelor's degree in Graphic Design, Visual Arts, Marketing, Communications, or a related field.

• Must be physically able to operate a motor vehicle
• Must be able to exert up to 10 pounds of force occasionally, and/or a negligible amount of force constantly to lift, carry, push, and pull or otherwise move objects
• Light work usually requires walking or standing to a significant degree

• Work is routinely performed in a typical interior/office environment
• Very limited or no exposure to physical risk

• Fully-paid health insurance for self
• $30,000 of tuition reimbursement (certificated staff)
• $40,000 group term life insurance
• Eligibility for federal loan forgiveness programs
• Pension plan
• Robust wellness programs

Saint Louis Public Schools