Marketing and Communications Manager

Town of Little Elm

  • Little Elm, TX
  • Permanent
  • Full-time
  • 1 month ago
**HIRING INCENTIVE UP TO $5000**JOB SUMMARYThe Marketing and Communications Manager is responsible for developing and managing the implementation marketing and communication strategies and initiatives for the Town to communicate a professional image of the Town of Little Elm, which is directly related to the general business operations of the Town. This position works independently and has autonomy over that function.The Marketing and Communications Manager uses discretion and independent judgment in establishing and attaining the long-term communication and marketing goals of each Town department by formulating an annual communication and marketing strategy aligned with the organization's strategic goals. This position oversees website management, digital and print advertising, as well as social media and radio communication and marketing for the Town of Little Elm. The position will create and oversee budgets across multiple departments to achieve set goals.The Marketing and Communications Manager will have an opportunity to work in a community that is one of the fastest growing and most exciting suburbs in the USA. The candidate must be highly motivated, exercise discretion, independent judgment, and strive for success by demonstrating Little Elm's Core Values of integrity, Customer Service, Efficiency, and Innovation.EDUCATION/TRAINING/EXPERIENCEBachelor’s Degree in Marketing, Graphic Design, Communication, Public Relations, Business Administration, or related field, or three (3) years of related experience. Social Media strategy experience desired.LICENSES OR CERTIFICATES * Must be bondable.
  • Valid Texas Driver’s License.
LANGUAGE SKILLS * Ability to read, write, and speak English fluently.
  • Ability to respond to common inquiries or complaints from customers, regulatory agencies or authorities, or members of the local business community.
ESSENTIAL JOB FUNCTIONS * Originating, developing and overseeing creative, engaging, shareable, content-driven stories, posts and live shots for social media, website, blogs, newsletters, and other media platforms.
  • Developing a comprehensive marketing and communication business plan for each department in alignment with its financial objectives.
  • Creating and overseeing annual budgets across multiple areas.
  • Monitor and engage with the audience, responding to comments and messages promptly. Schedule and post content at optimal times to maximize reach and engagement. Maintain strong creative and engaging community presence to engage readers and viewers, driving readership and viewership.
  • Oversees all social media for The Town, Public Safety, Parks and Recreation related pages, and all Tourism related pages.
  • Develops and oversees internal marketing plans for recruited world class events, such as Harry Potter A Forbidden Forest Experience, IRONMAN, and A Nightmare Over Little Elm Park.
  • Manages the Tourism and Marketing Specialist and Communications and Marketing Supervisor.
  • Researches and identifies marketing opportunities, appropriate markets, and best ad placement with regard to ROI for platforms such as radio, TV, digital, Google Ads, social media, and print.
  • Regularly report the success of advertising and marketing efforts with regard to ROI, reach/views, engagement and adjusts marketing plans when necessary.
  • Oversees marketing and communications strategies and campaigns, ensuring they are executed within appropriate time frames with regard to the Town editorial calendar and the editorial calendars of its departments.
  • Manages and produces original content for a wide variety of printed and digital marketing, which may include: writing copy for print, web and television; designing, editing, and overseeing production of collateral materials; attending project meetings and working as part of a team; and/or, performing other related activities.
  • Manages daily assignments utilizing knowledge of communications, marketing, and tourism principles and practices, and event planning methods
  • Develop and implement strategies to increase followers, likes, shares, and engagement on social media.
  • Operating autonomously and without constant supervision, subject to occasional check-ins and final editorial review for post, print, and broadcast.
  • Manage and monitor all social media for the department and Town and ensure that all content and messaging align with the Towns voice, guidelines, and overall marketing strategy.
  • Consults with staff to create, update, revise and manage web content; perform regular reviews of web site pages to ensure accuracy, timeliness and relevance.
  • Manages and participates in media relations activities, which may include: responding to routine inquiries, drafting, editing, and distributing news releases; serving as back-up to the Public Information Officer; alerting the media of photo opportunities; identifying and communicating newsworthy stories; working on-call during emergencies; and/or, performing other related activities.
  • Manages and participates in the marketing plans for all Town events.
  • Works to enhance the experience for Lakefront District visitors through marketing and advertising to increase awareness of the District.
  • Manages marketing campaigns and communicates with the businesses in The Lakefront District, ensuring each Lakefront business is being promoted appropriately to aid in the development and success of the District.
  • Participates in/on a variety of meetings, committees, teams, and/or other related groups.
  • Performs other duties as assigned.
  • Assists other divisions as needed.
OTHER SKILLS, ABILITIES & REQUIREMENTS * Knowledge of social media marketing and strategies;
  • Skilled in developing marketing and communication materials;
  • Knowledge of creative tools, such as Canva, Adobe Creative Cloud, etc.
  • Knowledge of marketing principles and practices, and event planning methods;
  • Knowledge of policy and procedure development practices;
  • Knowledge of public relations principles.
  • Skilled in video and photo editing
  • Skilled in shooting video productions with various equipment:
  • Skilled in prioritizing, organizing, and managing multiple simultaneous projects;
  • Skilled in preparing clear and concise reports, including oral, written, and audio/visual presentations;
  • Skilled in applying independent judgment, personal discretion, and resourcefulness in interpreting and applying guidelines;
  • Skilled in gathering and analyzing information and making recommendations based on findings and in support of organizational goals;
  • Skilled in prioritizing work;
  • Skilled in developing, evaluating, recommending, and implementing processes and procedures;
  • Skilled in adapting to rapidly changing environments;
  • Skilled in recognizing problems, identifying alternative solutions, and making appropriate recommendations;
  • Skilled in building consensus;
  • Skilled in maintaining sensitive and confidential information;
  • Skilled in operating a computer and related software applications;
  • Skilled in communicating effectively with a variety of individuals.
REASONING ABILITY * Ability to interpret a variety of instructions furnished by management in written, oral, diagram, or schedule form.
  • Ability to comprehend complex policies, procedures, regulations, and organizational structures.
PHYSICAL DEMANDSThe physical demands described herein are representative of those that must be met by an employee to successfully perform the essential functions of this job. While performing the duties of this job, the employee is regularly required to stand; walk; sit; use hands to operate various machines and/or equipment; and reach with hands and arms. The employee frequently is required to talk and hear. The employee is occasionally required to stoop, kneel, crouch, or crawl. The employee must occasionally lift and/or move up to twenty-five (25) pounds and be able to push and pull up to fifty (50) pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and ability to adjust focus.WORK ENVIRONMENTThe work environment characteristics described herein are representative of those an employee encounters while performing the essential functions of this job. Work is typically performed in standard work environment and could include working in an outdoor environment, with potential exposure to adverse weather conditions.E.O.E. The Town of Little Elm does not discriminate on the basis of race, color, national origin, sex, religion, age, disability or military service in employment or the provision of services.

Town of Little Elm